‘Craftepreneur’ is a play of words not just joining together craft and entrepreneur but also represents the deeper sense of entrepreneurs using the amazing diversity of Indian craft skills to fashion, embellish and express an array of products suited to contemporary needs and lifestyle.
To this end, a host of ancient handcrafts have been used by Craftepreneurs giving them a contemporary twist and format to create classical – edgy – contemporary decoratives, clothing, textile bags, jewellery, home decor products and home accents.
Recyclable paper, metal, wood, etc., have also been used to create fantastic lifestyle products. In each of the attractive, aesthetically and craft driven products is woven the message of ecology, environment nurturing, revival of crafts and craft skills and the valve of hand skills as the country goes forward.
The Crafts Council of India presents ‘Craftepreneur’ an exhibition showcasing the ouvre of twenty two craftepreneurs. ‘Craftepreneurs’ include textile, product and fashion designers, artists, craftspersons, sculptors and even traders.
Many brands like ‘Tree of Life’ by Nigarish, ‘Shwet’ ‘ Punarnawa’, ‘Asal’ ‘Pure Ghee’ and ‘The Revival Project’ have worked with weaves like ikat, ‘ghamcha’, twill, kantha, ajrakh blocks. Bagh block prints to present saris, western wear, kurtas, jackets, each a unique fashion statement. Bedspreads and table linen are also on display.
A unique take on creativity and craft is the USP of the Crafteprenuer endeavour. Among them ‘Studio Kassa’s beautiful jewellery made out of metal pipes, wires and charcoal chunks. ‘Retyrement Plan’s’ furniture items handcrafted out of throwaway tyres, plastic wrappers, tailoring waste and so on.
The passion reflected in ‘Craftepreneur’ products is the obsession of the 22 craftepreneurs to respect and nurture. Our ancient skills and weave into products which are at once sustainable, eco-friendly both in their raw materials and the process.
Above all they showcase the work of the best young designers in the field today. The Crafts Council of India is a voluntary not for profit organisation. In which works at providing sustainable livelihoods and professional marketing support to craft artisans.