The Kerala Film Exhibitors’ Federation has declined to screen Bairavaa in cinema halls in Kerala and this has created a huge havoc between Kerala Producers’ Council and theatre owners. The issue is over profit-sharing terms.
Kerala Film Exhibitor’s Federation own nearly 350 ‘A’ class theatres in the State had announced to shut down its screens from tomorrow. Trade circles say that the number of screens showing the film will come down.
Vijay has a huge fan base in Kerala and his films are released big in the neighbouring State. The situation is so dire that the last three weeks have seen not a single Malayalam film from getting released. Meanwhile, a legal warning has now been issued by the distributors of Bairavaa to theatre- owners.
Sayujam Cine Release, in its legal notice, said, ‘This is to inform that Ifar International, Kollam has acquired the Kerala theatrical rights of the Bairavaa and we Sayujyam Cine Release, Kottayam have been appointed as their distributors. Those who have entered into agreement with Sayujyam Cine Release for screening of Bairavaa, since your association namely Kerala Film Exhibitors Federation have decided to close down the theatres on and from 12 January by forming a cartel by using your dominant position in the exhibitors sector which is violate of competition Act 2002.’
The legal notice also warned that If the theatre owners adhere with the decision of the federation, they are liable to pay all the losses sustained by Sayujam Cine Release and the will be forced to recover the same through legal remedies.’
It seems that if the committed theatre owners fail to screen the picture as per the agreement, they may face the legal consequences under the competition commission of India Act 2002.