AirAsia has signed-up with KABALI, one of the most anticipated movies in India that stars Superstar Rajinikanth as the official airline partner. AirAsia also has many more surprises in store, and will be exploring interesting ways to excite Kabali fans and AirAsia guests with a customized inflight menu and inflight merchandise.
What are all Rajni fans waiting for next? It is the release of the movie Kabali. The movie that is releasing in July has a lot of plane sequences with Air Asia, so they have made them their official airline partner. Amar Abrol, CEO, AirAsia India said, “Kabali has already generated so much buzz even before the release of the movie – the delight and celebration is only going to get better with all the action being planned around the release of the movie. The AirAsia Group is overwhelmed with joy to be a part of the movie and enable as many flyers to celebrate the Kabali fever!”
Kalaipuli S Thanu, proprietor, V Creations, the producer of Kabali said, “Kabali is possibly one the biggest projects that Superstar Rajinikanth has signed till date.” He added that the airline is also planning a lot of engagement activities for Rajini fans travelling on AirAsia flights across its network. The Kabali excitement, with the tie-up, will also be on the air and not just on the ground.
Air Asia tweeted saying-
— AirAsia India (@airasiain) June 9, 2016
Sources say, Kabali has been already booked for Rs 200 crore before release. And for the first time ever, an Indian film will be dubbed in Malay, Chinese and Thai. The movie will be shown in 5000 screens worldwide. A few Air Asia planes will be painted with the Kabali theme and the passengers will be served a Kabali menu. Meanwhile, AirAsia updated their website with the Kabali Biriyani. Apparently, the Kabali Biriyani served on the flight will be a delicious combination of Biriyani rice with rich soy meat curry and spice-braised Luffa gourds. They also mentioned that it is a must-try.