ALL BLACK EVERYTHING – SS18 COLLECTION Amazon India Fashion Week 2017
As the label Ashish N Soni embarks on its 25th year in the fashion fraternity, the designer showcased an ‘All Black Everything’ collection in the capital at the Amazon India Fashion Week 2017. The SS18 collection had models walking the ramp in all textured black pieces, which probes the depth and versatility of an otherwise constrictive palette.
Known for using classic silhouettes and the key to detailing in every garment, this collection was all about highlighting the simplicity of the color black by using over 30 different textured black fabrics so that nothing appears flat and boring. The show featured a spectacular runway of 41 exquisite styles for both men and women. All the fabrics had either tone on toneengineered jacquards or have been hand worked upon so as to create a 3 dimensional look. The textures highlight the sumptuousness of the fabrics presenting a collection that pursues the inherent strengths of the brand and remains true to the designer’s aesthetics.
On this occasion Ashish Soni said, “The brand Ashish Soni has been known for its immaculate tailoring, fit and the detailed attention that has been paid to each garment and it has been a wonderful 25 years of learning and growing. Having said that I believe it is just the beginning of a greater journey that lies ahead and I am extremely excited to take a leap forward and hope to bring about a mass change in the fashion industry”.