Luxury handbag and accessory label Gioia launches its new collection

Luxury handbag and accessory label Gioia (Pronounced joy – a), which means joy in Italian. Established in 2020, the brand is built with the belief that true happiness lies in relationships that stand the test of time. Their attempt is to provide men and women with moments to cherish and spread happiness along the way, Handbags are just a medium. Their collection is designed for those people who are conscious about what they consume, view what they wear as an expression for who they are and choose to buy less but buy better

Crafting leather goods for luxury brands for almost three decades,Gioia plans on leveraging through the supply chain to create timeless designs, source and curate high – quality materials, and craft them with the experience of the artisans. In doing so, they aim to execute on their promise to offer leather goods that are truly premium and spread happiness and Gioia through their work. The brand elaborates on the idiosyncratic dialogue between pragmatism and romance.


Designed to last, finely curated materials, skillful artisans and timeless designs. Gioia’s team of technicians have sourced leather from Leather Working Group certified tanneries. This ensures that the materials aren’t just durable and biodegradable, but also that the leather used is responsibly sourced and a by – product of other industries. For the skilled craftsmen to be able to do what they do best, the brand keeps a close check on their working conditions. As a result, the state – of – the – art factories are Sedex Certified, which ensures Gioia’s collections not only spread joy to their community, but also to the craftsmen making them. Further, even their packaging is ethically sourced and FSC certified.

There is an intrinsic sense of duality; balancing toughness with femininity, untamed volume with structure and signature statement pieces alongside effortless essentials. Stand out colour blocking, sculptural shapes, modern, distinctive cuts, an innovative use of textures and unerring attention to detail make up what are now GIOIA’s signature handbags and accessories. Sophisticated and feminine yet playful and effortless, her iconic collections are instantly recognisable to the burgeoning community of international women who enjoy them for their contemporary, distinct impact and enduring appeal.

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