Bisk Farm, one of India’s leading Biscuit & Bakery brands from the house of SAJ Food roped in Bollywood superstar Hrithik Roshan as the Brand Ambassador for its Googly range of biscuits.
Bisk Farm Googly, which goes with the brand slogan “Taste with a Twist” (#TasteWithATwist), has drawn up its first TVC around Hrithik’s iconic dance moves. Christened as the #GooglyTwister campaign, the TVC shows Hrithik Roshan inventing the brand new ‘Googly Twister move’.
Bisk Farm Googly Low resGoogly is a category disruptor in the biscuit segment having a perfect blend of sweet & salt taste, available in a mix of unique flavours and variants. The taste has bowled over consumers and made it a hot favourite with biscuit lovers. With the new campaign featuring Hrithik Roshan, SAJ Food intends to take the Googly brand, to a national level and encourage consumers to try out its unique taste.
The TVC shows Hrithik readying for action when suddenly, on taking the first bite of a Googly biscuit, something strange happens to him. The Googly bite makes his body twist almost instantly and he involuntarily breaks into dance moves never done before. Then the video finds its way to social media, and fans begin making reels, copying his dance steps as it goes viral.