With the vibrant gates of Ayodhya opened for exploration, India celebrates National Tourism Day today, on 25th January 2024. It is observed to create awareness on tourism, travel and the nation’s economic benefits from tourism. The Government of India started it with the purpose of promoting natural beauty, rich culture and heritage. While India, itself, is a celebrated tourist destination amidst the foreigners, it has been visited by numerous people all over the world. With its year-old traditions, multi-cultures, beautiful landscapes, natural ambience and aesthetic art and architecture, India takes a place on every one’s travel bucket list.
From serene rivers to captivating mountains, India boasts diverse things to explore and experience. Along with tourism, the country’s economic growth scales up. National Tourism Day is not only to create awareness about travel and economic benefits but also it is a day to appreciate and honour the brains behind the tourism and hospitality sector. They promote our nation’s tourism, thereby playing a pivotal role in the economic growth.
Speaking of which, Mr. Vineet Verma, Director, Brigade Hospitality explains, “The Indian Hospitality Industry is expected to grow at a steady pace in 2024 where we will see the hospitality sector evolve where personalized services will experience high demand. A dedicated focus on sustainability, wellness, and health-oriented services will not only enhance guest experiences but also fosters loyalty. Data analysis and research will bring hyper-personalization through innovation and immersive guest engagement. We will witness the adoption of new SOP’s like mobile check-ins and guest data usage for more unique experiences. We will also witness a rise in sustainability initiatives and eco-friendly practices, the adoption of renewable energy, smart energy management, chatbots, virtual reality and the list goes on. Leveraging advanced technologies like AI, AR, and VR will enhance guest experiences. We will also see unique trends like ticketed destination weddings for foreign travelers picking up in 2024. All these factors are supported by the healthy economic progress of the country, demand is expected to grow, and hotels will continue to witness growth in both occupancies and ADR in line with India’s vibrant culture, hospitality establishments will strive to seamlessly blend tradition with modernity, creating unforgettable experiences for guests.”
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History and Significance of National Tourism Day:
On every year, January 25th, India celebrates National Tourism Day. The Indian Government started observing National Tourism Day since 1948. It was observed with the mission to promote famous tourist destinations of the country, thereby preserving India’s cultural heritage and the rich legacy. The Ministry of Tourism in India, is accountable for promoting tourism across the nation.
When it comes to significance and importance, National Tourism Day was pronounced to encourage traveling, developing economic growth, and providing job opportunities. This day is also viewed to enhance the citizen’s understanding of social and cultural impact of tourism on nation’s economic development. Not to mention, the day also sees the importance of sustainable traveling. It also includes programmes, workshops, seminars and tourism promotions that draw enough tourists and travellers to such a distinct and diverse nation of the world.
Theme for National Tourism Day 2024:
National Tourism Day is celebrated with a distinct theme each year, to promote every aspect of tourism. Last year (2023), the theme was ‘Tourism and Green Investments’. This year (2024), the theme is ‘Sustainable Journeys, Timeless Memories’ which focuses on responsible and mindful exploration. Let’s be a responsible traveler while creating memories of a lifetime!
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