Usage of mobile applications in India grew 43 per cent in 2016, with entertainment and finance categories witnessing highest traction, as per a study by Yahoo’s Flurry Analytics.
ON A RISE
‘India’s app usage grew 43 per cent year on year. The India app usage grew at 92 per cent during the same period last year (2015),’ the State of the App Nation in India study said.
Messaging and social apps remain one of the most engaged categories in Asia and India. Time spent on messaging and social apps grew by an impressive 52 per cent in India compared to 44 per cent globally.
LOCAL DEVELOPERS GROW
‘Going back to India’s six-month mobile trend delay, there’s no better time for local developers to innovate and lessen or possibly stop a local industry pause,’ Flurry, director, Christopher Klotzbach said. Flurry collected data from over 940,000 applications, across 2.1 billion global devices from across the world and 58,000 apps across 147 million devices from India.
MUSIC & ENTERTAINMENT LEADS
The top three app growth categories in India were music, media and entertainment followed by business and finance and utilities and productivity apps.
FINANCE COMES NEXT
‘Business and finance apps grew 176 per cent YoY, utilities and productivity apps grew 99 per cent YoY,’ the study said.
PHABLETS OVERTAKE PHONES
Phablets, or devices with screen size between 5-6.9 inch, is the most preferred mobile device with 61 per cent market share in India. ‘Indian users are generally slower to turn to their phones in the morning but quickly scale usage throughout the later morning hours,’ the study added.