The audience footfall in Hindi mainstream cinema is decreasing-​Irrfan Khan

I Like Content Driven Movies
I Like Content Driven Movies
I Like Content Driven Movies

Irrfan Khan was spotted at the trailer launch of his forthcoming quirky romantic tale, Qarib Qarib Singlle, during his media interaction the veteran talked about his conscious decision to associate with content driven cinema.

“Content-driven film has been going on for some years now; this was started by the audience. The audience footfall in Hindi mainstream cinema is decreasing, the audience, which has evolved a little by watching outside cinema and series, is either watching Hollywood or Indian regional cinema and they are doing better business because audience is able to relate, engage and entertain by it” 

“Hindi cinema, which was so generic till now, that it lacked the relatability, the audience couldn’t relate to it, which they wanted to do. The audience started to ask the simple question if Hollywood and Regional Cinema can do it, why don’t Hindi cinema come up with movies which I can relate to? Where they are talking about something? Where I can engage in a dialogue?”

“Film is not made for the sake of it, there are some which are solely for entertainment purpose, but I would like to associate with film, which has a constant discussion with the audience even after it ends,” said Irrfan Khan when asked about working in content-driven movies.

Irrfan Khan also hailed the work of contemporary Rajkummar Rao’s movies, such as Newton, which has resonated and connect with the audience.

“Not only my movies even Rajkummar Rao’s two movies did so well without any expectations. It is because the audience has evolved” added Irrfan Khan.

Tanuja Chandra directorial stars Irrfan Khan and Parvathy, in a quirky love story where the two characters embark on an unusual journey that soon turns into an adventurous one.

This is famous Malayalam actress Parvathy marks her debut in Hindi Cinema with Qarib Qarib Singlle and shares her experience with acting powerhouse Irrfan Khan.

“Irrfan Khan is a gentleman. It was a herculean task to try and match up to Irrfan Khan’s level of acting and romance. People haven’t seen his romantic side, once you watch Qarib Qarib Singlle, than you will know his level of romance” said Parvathy.

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