adidas Originals and Pharrell Williams launch the PW HU NMD BBC

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A creative force for decades across music, fashion, film and art, Pharrell Williams interprets culture through his visionary lens. Paying homage to the origins of the Billionaire Boys Club brand, Pharrell Williams and adidas Originals bring signature BBC graphics to the HU NMD, Pharrell’s most iconic silhouette.

The silhouette combines Primeknit upper with BOOST midsole. Paying homage to the creative collaboration where NIGO and Pharrell first met, BBC’s iconic logo by Japanese designer Sk8thing is embroidered on the signature silhouette’s premium upper.

The collection launches globally on November 20th and is priced at INR 21999 and will be available online at adidas.co.in and at select adidas Originals stores.

@adidasOriginals @adidasindia

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