Amethyst invites you to meet designer ASHDEEN and view his latest Parsi Gara collection on September 29th and 30th, 2021 at Amethyst


The ASHDEEN Festive ’21 collection spotlights the unparalleled craftsmanship by hand, the karigari and kalakari that proliferated in the subcontinent’s imperial workshops or karkhanas. From woven and embroidered textiles and the art of engraving or nakkashi, to the different schools of miniature painting, they all exhibited brilliance, finesse and richness that was a joy to behold.

Our collection of Parsi-Gara inspired saris is an ode to this mastery, to the sheer beauty and know-how passed down generations. The embroideries were inspired by the lines of architecture and the intricate carvings at temples and monuments.

Realised in a flurry of traditional, festive colours such as Alphonso, tangerine, red velvet, Irish purple, Arabian green, Arctic blue and flamingo with touches of black and white and a host of hypnotic forms and patterns brought alive using a combination of sari and zardozi techniques.

The spirit of the collection is beautifully captured by this poem by Bijan Rabiee

Glory to craftsmanship
That endures the wrath of time
Artisans vanish one by one
As is Nature’s custom
But their inner beauty
Remains in their labored art.

A masterful stroke of hand
Guided by divine volition
Engages thought’s flight
To spheres unknown
Where true art gives birth
To creativity’s genius.

Art imparts mystical light
Upon envisioned designs
Shaped by hand, heart and spirit
A poem, a painting, a silver cup
Is brought to life
For the pure joy of creation.

O’ masters of the wind
Hearken the hopes of craftsmen
And steer their zing heavenward
They are the symbol of plastic arts
A manifestation of wizardry
Toiling in labyrinth of formation.

Price Range: Rs.1,35,000/- onwards

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