ITC’s Dermafique brings More Than just a Luminous Glow with its BB Crème

ITC Dermafique recognizes the need to have an inside-out approach for skincare that is led by Science and the new Dermafique Age Defying BB Crème powered by Plant Stem Cell Technology with PhytoCellTec™ is testament to the same!

BB Crèmes are generally used to conceal skin concerns like uneven skin tone, pigmentation or create a make-up look. While most BB creams are a great solution for a ‘no-makeup makeup look, Dermafique BB Cream does more. It has plant stem cells technology that boosts cellular activity and regenerates old cells. It also corrects pigmentation, restores resilience, for a luminous glow outside and nourishment inside. It is a Dermatologist tested on Indian Skin to reduce uneven skin tone in 2 Weeks and reduce pigmentation post 4 weeks of regular use, basis consumer study.

Speaking on the launch of BB Crème communication, Dermafique Skin Expert and Dermatologist, Doctor Aparna Santhanam, says, ‘Generally, BB Crème is used as a base for makeup or as a replacement for a foundation. Science-based Skincare now brings unique products that not only work as a makeup base but also work on the skin internally to nourish it. I recommend using a BB Crème powered with Plant Stem Cell Technology that will not only give your skin a luminous glow outside but will also nourish your skin from inside and will reduce pigmentation and uneven skin tone in a few weeks of usage. So, this season while you enjoy the outside glow of a BB crème, let it also work from inside and be your saviour for Healthy Zen-like skin!

They also launched a brand film for Dermafique Age Defying BB Creme, which focuses on building conversation for Skin Care Products that have an Inside-Out approach and educates consumers about the PhytoCellTec TM Technology in its BB Crème, advocating smart face-care. The film has been directed and conceptualized by Namita & Subir Consultancy.

Watch the film here –

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