Premium DESIGNER LABEL brand- SIMS STUDIO launches their latest collection at The Design Avenue, Surat

On 26th of March, we witnessed a breath- taking easy-breezy summer collection by an established brand- SIMS STUDIO by Seema Patel at Avadh Utopia, Surat. The fashion show made the heads turn with beautiful floral prints, asymmetrical gowns, structured fits, Indian summer Lehenga fits, timeless and chic silhouettes! The collection was Spring-Summer friendly; the focus was basically on day and night occasion wear. The hues and tints of beautiful pastel tones, nude colours and cassic blacks and whites were showcased on the runway.

The Ramp show & the luxury exhibition by The Design Avenue was held at Avadh Utopia, Surat- 11 am to 9 pm. The event showcased many Indian designer Luxury brands. Many new and upcoming designers got the opportunity to present their collection through this exhibition and Ramp show! We saw a plethora of new silhouettes, fabrications, prints, surface techniques and much more! Many Industry professionals, Digital Creators and other celebrities were spotted at the event.

SIMS designer studio is a fashion label by Surat-based ace fashion designer Seema Kalvadia which is known for its fine silhouettes and relatability of the brand with its clients. It has an Indian touch with a western twist to it which is inculcated beautifully in their designs and cuts. They offer a premium and exclusive range of outfits. The brand has Worked A list celebrities like Hina khan, Neha kakkar Munmun Datta Tulsi kumar Helly shah Ashna hedge Pavitra Punia Sugandha mishra Rubina Dilaik Bhoomi trivedi and Nikki Tamboli. Taking their designs globally through New York fashion week and Lakmé fashion week, the brand has become a platform to exhibit high-end fashion in contemporary statement pieces for fashion lovers internationally. Seema Kalavadia has expressed her style statement through this designer label and has achieved zenith in a very short span of time due to her hard work and expertise.

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