Veev launches “Beyond The Shores”

Spring - Summer 2022 collection at Amethyst Folly!

The story of VEEV is almost a century old. The handcrafted leather bag maker celebrates the
time-honored weaving techniques born in the vibrant villages on the Coromandel coast and takes
them to the world. Made by a strong community of local women weavers each bag is an ode to
the progressive women of the world. Untouched by machines it is softly textured, and designed
to drape gracefully on her. Characterized by indigenous weaving textures, alluring colours with
the delicate weft and warp of unique patterns, the bags are made to last.
Inspired by the elements of the sea and subtle nods to the beach, The Spring Summer collection
2022 “Beyond the Shores” favors a diverse color palette where shades of blue and white mimic
the crashing waves of the ocean, and the beiges and browns inspired by the elements of the sea.
Through use of natural light, earth tones, and a clean aesthetic, the heritage line is meant to
evoke the breeziness of the beach. A laid-back aesthetic and carefree mindset go a long way to
helping beach lovers recreate that sense of peace and relaxation. It’s almost like minimalist
design in the sense that less is more, and it favors neutral.
The signature line, takes its cues from the natural environment for everything from color palette
through the weave used, the palette consists of true blues and crisp whites for a Med-like vibe;
butter and blue-green shades for a country coastal mix; bright coral paired with sky blue for an
exotic coastal style.
“Beyond the Shores“ brings back the nostalgia of walking by the sea, sorting through the sand
between your toes and assembling pebbles as the ocean waves at you and the sand greets the sea.
Through natural textures, classic weaves, and a clean aesthetic, the collection is meant to evoke
the breeziness of the beach and recreates that a stunning blend of aged finishes and fresh seaside
style where the old meets new.
Every VEEV bag is closely monitored to uphold its strong values of craftsmanship, quality and
authenticity. Committed to providing sustainable jobs to generations of women weavers who live
here, VEEV is working towards building a conscious brand with zero-waste. VEEV has pledged
to be a 100% sustainable and organic by 2025. “Beyond The Shores” collection will be available
at www.veevbags.com from 30th April 2022.
“Beyond The Shores”
Date: 30th April 2022
Time: 10am – 8pm
Venue: Amethyst, Folly
Contact: +91-9884694963

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