World Environment Day 2022: Switch to these 5 sustainable Lifestyle and Fashion brands for better living
According to the predictions, the earth’s temperature will increase by 2.4 degrees above pre-industrial levels by 2050. As consumers, it is important to be conscious of the fact that the products we purchase are contributing to global warming in a big way. It is interesting to note that the fashion industry accounts for 8-10% of carbon emissions, and generates up to 20% of wastewater overall. However, Millennials focused lifestyle and fashion brands in the Indian market, it’s in the process to produce sustainable products. From recycling programs to waste fabric usage, they are making our world a cleaner place
For World Environment Day 2022, we’ve put together a list of fashion and lifestyle brands offering environment-friendly product choices.
Prathaa – Sukanya Bhattacharya founded Prathaa in 2016, with a vision to create a mindfully meaningful impact on the handwoven weaves and heritage art segment of India. Prathaa as a brand has a purpose of treading lightly and leaving a small carbon footprint. Focusing on sustainable fashion, Prathaa creates wealth for the artists at the grassroots like the weavers, karigars, and artisans making a positive difference in their lives.
Sukanya, with her team, is making every effort to translate the inherent honesty and hard work of the Indian artisans into modern, edgy clothes which are vibrant and quirky.
HairVeda – The natural brand is that all the products are crafted from unique Vedic formulation by selecting the highest quality ingredients in raw form and they are suitable for all gender and age groups. The brand has achieved immense customer satisfaction by offering 100% natural, organic, cruelty-free, paraben-free, sulphate-free and chemical-free products. All the ingredients are selected from premium sources with high standards of organic, sustainable & ethical practices. Its products come with eco-friendly khadi bag packaging and eco-friendly paper-based boxes which can be recycled &re-used; it brings down the total cost of the product while aiming to become a more sustainable company caring for the planet.
Suta – Famed for their exquisite range of cotton sarees, in varieties of jamdani weave, mulmul, malkesh, banarasi and so on, Suta is a clothing brand with a cause. Founded by sister duo Sujatha and Taniya Biswas in 2016, the brand aims to uplift the weaver and artisan communities by helping them thrive through their traditional crafts. Suta mainly offers sarees and blouses, made out of eco-friendly fabrics like cotton and silk. Their packaging also involves cloth bags or reusing plastic packaging.
EcoRight – EcoRight is your fix for bags of every kind in the most fun designs which pays close attention to being the eco-friendly, affordable, and appealing way. Along with using natural and durable fabrics for their bags, even their packaging is biodegradable. The two founders, UditSood and Nikita Barmecha are both MBA professionals who moved from corporate careers to providing environmental options through EcoRight. The company produces high-quality bags in quirky, yet thought-provoking environmental issue-related prints, even with innovative fabrics – recycled cotton and Juton (jute+cotton).
Okhai – Set up by the Tata Chemicals Society for Rural Development (TCSRD), Okhai is a rural women collective to empower the artisans of rural India. Though the brand came into existence in 2002, it was registered as a trust in 2008 — the Okhai Centre for Empowerment — with artisans as members. At Okhai, rural artisans make handcrafted clothes and lifestyle products using traditional skills to craft designs that are unique to their culture and heritage. The brand offers contemporary designs through handlooms and biodegradable materials.
Besides providing a better livelihood to rural artisans, the brand also spreads awareness about the traditional crafts of the region.