Inspired by Microsoft CEO Satya Nadella, a Hyderabad-born techie who was nominated for the challenge by Facebook founder Mark Zuckerberg, many Indian celebs and corporate honchos have been drawn to the ALS Ice Bucket Challenge and begun dousing themselves with ice-cold water or a bucket full of ice. The inspirational idea took the shape of a fad soon, allowing some mindlessness to creep in.
This drove Manju Latha Kalanithi, a Hyderabad-based journalist, and many others, nuts. But unlike others, she came up with an idea, and implemented it. Later she uploaded it on Facebook. What’s more, she created a hash tag #RiceBucketChallenge on the social networking site and donated one bucket of rice to a poor man (22 kg worth Rs 880) and he was happy to receive ration for almost a month for his enire family.
She took a picture of the donation and posted it on Facebook which instantly caught the attention of her friends. This desi challenge caught 1,000 eyeballs on Facebook. An event was created by some enthusiasts to organize the Rice Bucket Challenge and donate generously on 29 August.
Inspired by this, an FB enthusiast Sam Paul donated Rs 9,000 to a Chennai-based NGO Little Drops, towards the purchase of rice, as he estimated that a rice bag costs Rs 3,000 and one bag would be sufficient for three meals a day for 350 hungry people.
He nominated some of his friends to do so as well. Is there an alternative to the Rice Bucket Challenge? Manju says anybody can donate medicines worth Rs 100 in their nearest government hospital which would be of great help to the needy and the suffering. So far it has garnered 1,000 likes and is growing.
It’s just about time a celebrity pays attention and espouses the cause as well.