The last month of the year always calls for celebrations, and India’s leading homegrown OTT platform ALTBalaji is all for it! The platform has been ruling the charts with its youthful take on things. Although most of its content is always out of the box and has something for everyone, it loudly speaks for what works for today’s day and age. They have always put out shows that have created waves and entertained viewers in the comfort of their homes, what better than pulling out those comforters in this season and heading straight to the only destination for binge-worthy shows. Adding to the excitement of it all, the platform is all set to introduce their one and a half month long #ALTBingeFest, their delightful December campaign which will once again give a fun spin to things by keeping it interesting.
With everybody in high spirits for Christmas and the New Year knocking at the doors, the #ALTBingeFest can be quite a pleasurable event. The campaign aims to organise fun fan contests, Binge marathons, gift hampers for their viewers to celebrate the past four years of ALTBalaji, entering into its 5th. The past four years have seen tremendous growth for the platform setting new benchmarks and breaking new barriers over time. The journey has been steadily climbing up and will continue to do so.
Speaking of the campaign, Divya Dixit, SVP, Marketing & Revenue at ALTBalaji, said, “With the festive season coming in, it’s the perfect excuse for our viewers to sit back, relax and binge on the ALTBalaji’s extensive list of different shows. #ALTBingeFest is the best way to unwind by consuming engaging content freshly brewed for our viewers. The platform caters to you with 89+ originals, so what are you waiting for?”
With a current user base of 9 million+ and subscriptions as pocket friendly as Rs.100 for 2 months and Rs.300 for 12 months, the OTT platform is sure to reach the epitome of success.