India’s first 24X7 food lifestyle channel, FoodFood, which started over a decade ago by Masterchef Sanjeev Kapoor, is all set to go LIVE on the country’s only Free-to-Air (FTA) DTH service, DD Free Dish.
With this development, FoodFood becomes the only speciality channel to be made available on the largest DTH platform of the country reaching over 40 mn households. The channel will be on the platform starting 1st April 2022.
Speaking on the development, PadmaShri Awardee and celebrity chef Sanjeev Kapoor said, “FoodFood has always been at the forefront of breaking barriers in the industry as the first 24×7 food lifestyle programming and now again being the first to reach rural audiences. I firmly believe that food is a universal language that breaks all barriers of cultures, races, and borders. With FoodFood, I want to reach as many people as possible looking for relevant content on food to make taste buds tantalized and possibly their lives brighter.”