The BTS Meal Will Hit McDonald’s Restaurants in North and East India Starting 1st June 2021 and McDonald’s Restaurants in South and West India Starting 4th June 2021
New Delhi, 31 May 2021: Get ready, because the Golden Arches are about to shine even brighter thanks to a new collaboration with 21st-century global pop icons, BTS.
This one-of-a-kind menu “tour” will arrive in North and East India on 1st June and South and West India on 4th June, when customers can enjoy the band’s signature order at participating restaurants across India. The BTS Meal includes a [10-piece] Chicken McNuggets®, medium World Famous Fries®, medium coke, and Sweet Chili and Cajun dipping sauces inspired by popular recipes from McDonald’s South Korea.
“The band has great memories with McDonald’s. We’re excited about this collaboration and can’t wait to share the BTS Meal with the world,” says BIGHIT MUSIC, label of BTS.
Since 2013, BTS has topped music charts and brought people together from all over the world through their music and positive messages. In India, too, the band has quite a phenomenon fan following, especially among GenZ and millennials. India ranks among the top five or six countries contributing to music-video views of K-pop bands*. Over the next few months, BTS fans in India will find themselves that much closer to their favorite artists… because for the first time since McDonald’s launched its celebrity signature orders program in the U.S. last year, the BTS Meal will be available globally in nearly 50 countries, including India. You can find a full list of participating countries as well as dates for meal availability here.
“No matter who you are, everyone has a go-to order at McDonald’s – even international superstars like BTS.” said Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East. Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India. “This band is truly a global phenomenon with a fanbase that knows no borders, and we couldn’t be more excited to bring the BTS Meal to our customers in India.”
McDonald’s India customers will be able to order the BTS Meal through McDonald’s App, in-store, at the Drive Thru or via McDelivery (wherever allowed by the local authorities). So mark your calendars for June 1 and June 4, and be sure to keep an eye out on McDonald’s social channels (Facebook, Instagram, Twitter and YouTube) for regular updates on this exciting partnership!
* YouTube music-video views
About McDonald’s India – North and East: McDonald’s restaurants in North and East of India are operated by Connaught Plaza Restaurants Pvt. Ltd. McDonald’s is committed to delivering the highest quality restaurant experience to its customers in India and serves a variety of menu options made with quality ingredients sourced locally. McDonald’s serves millions of customers annually at its 150 restaurants across North and East of India and provides direct employment to more than 5,000 people. With a customer-centric approach, McDonald’s operates through a variety of formats and brand extensions including standalone restaurants, Drive-thru’s, 24/7 restaurants, McDelivery for customer convenience and experience.