SOCIAL to host India’s biggest collaborative album launch with Ritviz & Nucleya’s BAARAAT

Mumbai’s state-of-the-art performance venue antiSOCIAL is known for its genre-bending live events, and this weekend promises to be among its biggest in a long time.

On Saturday, September 25th, antiSOCIAL will host India’s biggest album launch party with two of the most iconic names in Indian electronica – Ritviz and Nucleya. The artists have collaborated on a brand new, eight-track album called BAARAAT, which will be launched at an exclusive, limited capacity LIVE event at antiSOCIAL.

Starting 4 pm onwards, the event will open with a live act by India’s favourite comedians Kannan Gill and Biswa Kalyan Rath, followed by a performance by the seven-piece brass band, Bombay Brass. What will then follow will be nothing short of a spectacle. Both Ritviz and Nucleya know the pulse of their audiences intimately, and are known for creating immersive musical experiences that turn things up and bring the house down.

For those who can’t catch the spectacle LIVE at antiSOCIAL, everyone’s favourite neighbourhood SOCIAL will host an exclusive LIVE STREAM across all 28 outposts in 7 cities, including Mumbai, Delhi, Bangalore, Pune, Chennai, Chandigarh, and Indore.

Staying true to its ethos of creating iconic collaborative experiences, SOCIAL is partnering with Johnnie Walker to present this one-of-a-kind live event. Says Mayank Bhatt, Business Head, SOCIAL, “antiSOCIAL has always been a space where people, culture, art, and music collide in very meaningful ways. Fostering a sense of community is at the heart of everything we do. With live music seeing a revival across the country, antiSOCIAL is once again leading the charge with our line-up of killer acts. There’s no better way for us to kick things into high gear than with the flag-bearers of India’s independent music scene – Ritviz and Nucleya – coming together to launch what promises to be the album of the year. By live-streaming the event across all 28 SOCIAL outposts in the country, we’re creating a nationwide launch party that will keep you on your feet, no matter where you are!”

To make the event more special, Johnnie Walker has curated an exclusive cocktail menu inspired by singles from BAARAAT. Sip on a Baaraati LLIIT – our signature cocktail with a fun twist – or treat yourself to a Red and Ginger as you dance your way through the evening. You can also enjoy a set of limited edition Johnnie Walker Highball cocktails in Peach, Lemon, Elderflower, and Green Tea flavours.

Venue: antiSOCIAL, Mathuradas Mill Compound, Lower Parel, Mumbai

When: Saturday, September 25, 2021

Time: 4:00 PM onwards


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