ASICS is supporting runners gear up for the World’s Premier 10K run in Bengaluru

ASICS, a Japanese sports performance brand, will kickstart the advent of International running in India by partnering with Tata Consultancy Services (TCS) World 10K Bengaluru – as the official ‘Sports Goods Partner’. The 14th edition of the event will be held at the iconic Sree Kanteerava Stadium on 15th May 2022. Over the years, the event has sparked a running revolution in the city of Bengaluru and has seen surge in participation year on year with over 23000 participants in the previous edition. After a two-years hiatus, TCS World 10K is back with registrations open for participants across the globe for an on-ground event as well as a virtual run.

To uplift positive energy, ASICS will provide runners with the latest technology in shoes; FlyteFoam. The lightweight and cushioning feature of the FLYTEFOAM BLAST™ will help the runner by giving a soft, bouncy, and lightweight midsole. So, from the moment you lace up to the last second of your run, FFBLAST™ adds positive energy with every step. To uplift your run, your body, and your mind.

Commenting on the continued association, “ASICS India & South Asia Managing Director, Mr. Rajat Khurana said, “The last few years, ASICS has been on a mission to inspire as many people as possible to experience the uplifting impact of movement on the mind as a way of achieving a ‘Sound Mind in a Sound Body.’ We are excited to once again partner with TCS World 10K in Bengaluru as the official ‘Sports Good Partner’. Through this association, we wish to enable runners across all age groups to push themselves to achieve new goals and experience the joy of running. It is time to experience the uplifting positive energy at the TCS World 10K with the FFBLAST™ foam technology. So, Bengaluru, Let’s have a BLAST.”

“This event is important for us to communicate with the running community about various innovations and technologies that ASICS has to offer. With 7 stores in the city and 16 stores in the region, South India remains a priority market for us.”, he further added.

Vivek Singh, Joint MD, Procam International said, “ASICS has been an integral part of our running journey and we are privileged to have them onboard for the Tata Consultancy Services World 10K, yet again. It is heartening to see our Sports Goods Partner going that extra mile with their latest shoes that will enable our runners to perform at the highest level. We urge runner’s world over to #ComeAlive together and experience the joy of running in and with Bengaluru.”

As runners gear up for the event, ASICS, with help of its in-house coaches and experts, will provide customized set of training plans for all the runners across Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Gurugram and Delhi. If you want to kickstart your fitness journey and train with experts to achieve a Sound Mind in a Sound Body, register at

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