Sunny Arora and Neeraj Mishra of Gold Coast Films announced their latest venture – Social Creator of the Year Awards 2022 amidst glitz and glamour at J W Marriott Sahar. Almost 200+ creators participating in the awards like Mehak Ghai, Shruti Sinha, Rajvee Gandhi, Zinie Sanghavi and many more were present at the do. They were cheered by eminent celebrities like Devoleena Bhattacharjee. Aneri Vajani, Divya Agarwal, Harsh Rajput, Shivin Narang & Sonali Kukreja, Srishty Rode, Vishal Singh, Arti Singh and others present at the spectacular launch.
An eclectic mix of many more celebs like Jay Soni, Sanam & Abigail, Pooja Gor, Kishwer Merchant, Arshi Khan, Vahbiz Dorabjee, Gia Manek, Lekha Prajapati, Reena Aggarwal, Tanya & Kritika Sharma, Ankit Bathla, Aparna Dixit and Sushant Digvikar among others were present to cheer both Sunny and Neeraj for their newest baby – the SCY Awards. Devoleena Bhattacharjee stole all the limelight with her first post wedding appearance with hubby Shanawaz Shaikh. The creators seemed quite excited at the announcement of such a grand scale award show dedicated to them. Most of them were also seen going live and making the event a virtual mega hit.
Gold Coast Films (GCF) is known for curating exclusive and engaging travel content for various broadcasting platforms. The Media Company believes that in this digital age where the creator eco system is at its peak, brands now trust the creators more than their other marketing verticals. With consumers having easy accessibility to the internet, the results are visible, measurable and have a very long shelf life. Social Creator of the Year (SCY) is their yet another first, an award show to recognise and honour these content creators from different genres.
Neeraj Mishra, Co-Founder, Gold Coast Films further elaborates on the awards and shares, “GCF has been working with tourism boards w.r.t Indian Outbound Market for a few years now and have executed several campaigns successfully. SCY was born as we could sense the gap. No award show is purely dedicated to creators, not at this scale. We look forward to hosting this grand award show at international locales every year and for our debut season we have partnered with Cinnamon Hotels & Resorts, Sri Lanka. Sri Lanka is a beautiful country and we will surely be able to come up with some mesmerizing content at this Island nation.”
The first season of SCY awards is set to be hosted at the exotic locations of Sri Lanka over a period of 4 days from 1st March 2023. Sri Lanka becomes the perfect location to host the awards as it has so much to offer. From beautiful beaches to scenic cities, serene greenery to exotic landscapes, clubbed with some amazing hospitality that the country is known for.
SCY has partnered with Cinnamon Hotels & Resorts. The Cinnamon Hotels & Resorts boasts to own some of the most instagrammable hotels in the world and hence becomes an apt choice to host the awards. With mini events such as Sundowner Pool Party, Yacht Party etc. to be hosted at Cinnamon Bentota Beach & Cinnamon Grand Colombo. The finale awards will happen at Cinnamon Lakeside Colombo on 3rd of March 2023.
“We are excited to partner as the Hospitality Partner in Sri Lanka for the Social Creator of the Year Awards, to further strengthen Cinnamon’s presence in the Indian market. This further deepens our commitment to the Indian market and our current efforts in working with diverse content creators that create new opportunities for us to engage with our audiences in India. “, commented Hishan Singhawansa, Deputy Chief Executive Officer & Chief Operating Officer of Cinnamon Hotels & Resorts.
SCY has also partnered with SriLankan Airlines as their “Airlines Partner”. SriLankan Airlines is known for its luxurious amenities, flying comfort and direct accessibility from key Indian cities to Sri Lanka.
Saminda Perera, Head of Marketing, SriLankan Airlines Ltd adds, “As the National Carrier, SriLankan Airlines has been in the forefront of promoting destination – Sri Lanka, in its single largest market, India through many content creator initiatives. As a prime promoter of the destination, we strongly believe in the impact and the effectiveness of authentic travel content, inspiring travellers to explore and rediscover Sri Lanka’s charm. We are pleased to be the Airline Partner of the esteemed Social Creator of the Year Awards, which will take place in Sri Lanka in the coming year. The Airline has a strong presence in India with convenient connectivity out of nine major cities to Colombo and beyond. We take this opportunity to wish the organizing team all the very best, and looking forward to an exciting event.”
The creators will be nominated across various award categories like travel, beauty, entertainment, fashion, comic, lifestyle, dance, gadget, finance etc. The nominations begin in January and the jury panel will be shortlisting the winners in mid of February 2023.