Apis India Enters the Healthy Breakfast Cereal Category with Apis Cornflakes and Choco Flakes
In a bid to strengthen its healthy product portfolio, Apis India, one of the leaders in the organized honey trade market of India has now forayed into the breakfast cereals category with two Categories – Cornflakes and Chocoflakes.
These are the perfect cereal options for health-conscious, professionals and kids. Apis Cornflakes is packed with minerals, vitamins, dietary fibre, proteins and carbohydrates which are all essential for healthy living. ApisChoco flakes not only keeps the body energized but also keeps you full for a longer period. Every bite of Apis Choco Flakes is super crispy and is the best-suited combination for nutrition and taste. Some of the common benefits include; rich in protein, low cholesterol, great nutritional value, good taste, helps in building immunity.
Speaking on the launch, Mr Pankaj Mishra, CEO, Apis India Pvt. Ltd says, “Keeping in sync with the burgeoning trend of healthy consumption and food habits, we are very happy to enter the breakfast cereal category by launching these two products. It has been developed after extensive consumer research and the idea was to offer our consumers something healthy without having to compromise on the taste and we are confident that the cereals will soon emerge as preferred cereal and snack choice across all age groups.”
Apis Cornflakes is available in a 30gms pack that is priced at Rs 10 and a 500gms pack that is priced at Rs. 199/- with an ongoing inaugural offer at Rs. 100/-. ApisChoco flakes are available in a 26gms pack priced at Rs 10 and 250gms pack priced at Rs 99/-.Both the products will be available across all eCommerce platforms like modern and all retails outlets
The launch of the products is a step forward in having a broader portfolio. Currently, the brand is amongst one of the leading FMCG companies with a range that includes a variety of healthy products like Honey, Green tea, Saffron, Apple Cider Vinegar, Soya Chunk, etc.