India’s leading multiplex chain, INOX Leisure Ltd., today announced its partnership with table reservation and food discovery platform, EazyDiner. This collaboration will serve all multiplexes of INOX located across 69 cities and also, include table reservation services at its multiplexes with INSIGNIA lounges and across its F&B counters ordering services for EazyDiner members. With this partnership, INOX becomes the first cinema chain in India to get listed on EazyDiner and aims to offer a unique dining experience in cinemas to food connoisseurs across India. Even if not watching a movie, guests can walk in to enjoy a luxurious and irresistible dining experience without even buying a movie ticket.
Effective today, all EazyDiner members will be entitled to avail a flat 15% discount across all INOX food and beverages counters offering a delicious range of Nachos, Samosa, and Colas, besides an assortment of the eternal favourite Popcorns. Members can also avail of this offer at INOX’s very own Café Unwind, known for its specialities like brewed coffee, cold coffee and shakes, chef’s special sandwiches and burgers, gourmet fries and Nachos, and sumptuous Pizzas, all prepared by expert Chefs and Baristas.
Making the experience more rewarding and befitting, EazyDiner Prime members can enjoy an exclusive 25% discount across all Insignia lounges across the country on reserving a table via EazyDiner. Insignia is INOX’s in-cinema seven-star luxury dining experience, specialized in gourmet cuisines ranging from Indian, local, continental, oriental, Italian with a whole range of refreshing beverages. Insignia makes for a perfect pairing of gastronomic pleasures with movies in ultra-luxurious settings and INOX’s signature hospitality.
Commenting on the association, Dinesh Hariharan, Vice-President, Food & Beverages, INOX Leisure Ltd, “With this collaboration with EazyDiner, we aim to invite the food connoisseurs of our country to enjoy a unique dining experience in the awe-inspiring and invigorating ambience of cinema lobbies and lounges. With our enormous menu, a professional team of Chefs and F&B experts, great locations in the best malls in the country, ability to turnaround orders in quick time, and a knack for welcoming our guests with the slickest of hospitality practices, we are sure that INOX will strengthen its position as a popular and sought-after dining destination. Partnering with EazyDiner is a great value addition for us, and we are delighted to make our guests’ culinary experience more rewarding than ever. The association will allow our patrons to celebrate their special occasions like birthdays & anniversaries and plan events like webinars & workshops at INOX, duly complemented with our signature hospitality while screening a movie of their choice. We are happy to associate with India’s first and finest online restaurant reservation platform to usher in a new era of cinema dining at INOX.”
Rohit Dasgupta, CEO & Co-Founder, EazyDiner adds, “At EazyDiner, our endeavour is to bring the best and the most unique dining experiences for our members, and the partnership with INOX is a step in this direction. With INOX’s massive F&B capabilities, it has all that it takes to remain a dining destination of choice. For us, it is like partnering with a national food chain with 153 food outlets that also shows movies, and we are extremely excited about this. Thanks to the strong bond it shares with its patrons, Brand INOX commands a lot of trust and respect, which would prove to be instrumental in enabling INOX to offer a hugely cherished dining experience. We feel this is the right partnership for our EazyDiner Prime members, who are the most affluent base across any subscription programmes in India. ”
INOX currently sells food under three brands i.e., Café Unwind, INSIGNIA, and Delights. Intending to extend the hospitality to new audiences, INOX plans to position these into full-service restaurant brands to target non-cinema consumers.