Sober Gin: For All the Mindful “Sober” Folks out There!

What if we told you that there was the perfect alternative to Gin, enriched with the Midas Touch of mindful ingredients such as Ashwagandha, Tulsi, Green tea extract and more? India’s first distilled non-alcoholic spirit, Sober is a social non-drinker’s dream come true! Created with the idea to bring forth an extraordinary replacement to your average alcoholic drinks, Sober brings forth a spirit that tastes like gin, feels like gin minus the alcohol, hangover, and calories.

Always wanting to explore the beverage business, Sober is the brainchild of founder Vansh Pahuja, who sought the gap in the market- finding either fancy cocktails or sugary mocktails on restaurant and bar menus; working to strike a balance between the two. Speaking about his choice of ingredients for the beverage, the entrepreneur explained “I believe gin can tell so many stories; the story I wished to tell through Sober was that of the Indian origin. This is why I delved deep into our roots, choosing Indian Ayurvedic herbs/botanicals such as Ashwagandha, Tulsi and Arjuna as core ingredients. Even when it came to other botanicals such as Juniper Berries and Orange Peel, we decided to stick to sourcing them from our motherland and not look elsewhere”

Distilled with organically grown herbs provide the beverage not only has an exquisite flavour profile but added benefits such as boosting the mood, relieving stress and anxiety, all minus the negative effects of alcohol! Putting forth a choice, whether you’re driving, training, dieting, parenting, waking up early, abstaining for religious reasons or planning to quit drinking altogether; Sober satiates one’s alcohol cravings, providing the same drinking experience devoid of alcohol, hangovers and calories!

More than just replicating the experience of a spirit, the natural adaptogens such as Ashwagandha and Green Tea was used to provide consumers with that post-drinking “kick”. These two ingredients are naturally known as “mood enhancers”. The idea to use Juniper Berries was very straightforward – It is the single most commonly used ingredient in all Gins. Other ingredients such as Grapefruit, Orange Peel, Anjelica Root were incorporated to give the drink a strong yet easy flavour profile.

Sober Gin is the first product from the portfolio of Sober (Distilled Non-Alcoholic Spirits). In the future, the brand seeks to create Sober Rum, and eventually add Sober Whiskey to their portfolio as well!


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