The word ‘Cocktails’ usually paints the image of fancy glasses, complex orders, and a certain mysterious perfection. However, Tipsy Tiger, a new cocktail mixer brand is here to shake things up with its unapologetic flair. Founded by three friends Sagar Sarin, Rushil Bhatia, and Abhishek Chopra, Tipsy Tiger is a fuss-free cocktail mix brand. A digital-first brand (available on Amazon and its D2C website), Tipsy Tiger’s cocktail mixers, are available in four great flavours: Old Fashioned, Whiskey Sour, Bloodiest Mary, Orange & Kaffir Lime Mojito.
Perfect for any occasion with the convenience of an on-the-go format, the brand offers well-crafted flavours with no gluten or malt. The drinks are a classic refreshing cocktail mix that tastes like paradise in a bottle. The brand defines itself as a mischievous cocktail brand for an anarchist world. As the world gets difficult to tolerate every day, with the never-ending pandemic, politics and problematic people, the brand’s icon, a person in a tiger suit tells you to deal with it, through a cocktail glass in hand, and a whole lot of fun. Through various comic-book-style posts on Instagram and a hilarious profile resembling that of a real employee on LinkedIn, Tipsy Tiger tells you to relax, make a cocktail and get back at everything with sass and a dash of self-love.
“Our goal is to bring bar like quality cocktails to the fun, fuss-free setting of home or wherever people want to make a drink”, says Abhishek Chopra, Co-Founder, of Tipsy Tiger on the launch of the brand.
The brand plans to sell these non-alcoholic mixers through retail stores in all metro cities in the coming months. The mixers have remained true to the traditional recipe but have given a twist with exotic fruit extracts, balanced flavours, non-alcoholic bitters. The cocktail mixers contain no artificial colours and flavours, and have less than 5% added sugar. The drinks can also be consumed as mocktails by teetotalers.
The Tipsy Tiger is currently available on Amazon and all stores nationwide. For more information on Tipsy Tigers Cocktails, please visit Tipsy Tiger and follow along on Instagram and Facebook.