Indians date on VDay to avoid being seen as unattractive singles: Matchify survey reveals

Valentine’s Day is when your relationship status is the subject of public scrutiny from friends and colleagues and pressure builds up pretty fast. Nearly 69% of respondents of a...

Valentine’s Day is when your relationship status is the subject of public scrutiny from friends and colleagues and pressure builds up pretty fast. Nearly 69% of respondents of a new survey by Matchify said they’d date solely to avoid being seen as an unattractive single, clearly pointing to the Valentine’s Day peer pressure. Matchify, a mobile-only relationship app surveyed 425 users.

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When asked if they celebrate Valentine’s Day, 60% of those looking for meaningful relationships said “yes”. A whopping 87% consider the day to be a special day for couples, while 28% said it was just another day and it’s all a marketing gimmick.

Over 43% said they’ll be going on a date this Valentine’s Day, while 56% opined that they were waiting for the right date. Interestingly, 91% felt “the romantic essence of Valentine’s Day is still alive amongst the youth today” while 9% didn’t believe so.

While 70% stated that Valentine’s Day helps celebrate love, the rest felt that love is a private thing between two individuals and not to be discussed in public.

When asked which technology they’d use to connect to discover their love for Valentine’s Day, 38% said they’d use Whatsapp, while 33% said dating apps like Matchify is the way to connect with their love.

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