The New York based popular startup excapex is now coming with an exclusive App for the South Indian super actress Kajal Aggarwal. The actress declares her new mobile app ‘Kajal Agarwal’ Official App’ to be released on 20th March. The new app will allow fans to access Kajal’s social handles (Facebook, Twitter, Instagram) and interact with her directly through the in-app social feed.
“This provides an unparalleled experience for large base of my fans, who will be able to enjoy unique & exclusive content from myside and will be able to become an integral part of my World!” the actress said in a press mee .
The application will offer unique features like push notifications, Featured Videos, Superstar posts, contests, Superfan badges, Subscription and Live Broadcast and Live chat between Kajal and her fans.
An exciting, patented feature will transform how fans interact with Kajal by giving them the option to boost their or their peers’ comments to increase visibility and actually be seen by the star herself. By turning recognition into virtual currency, the entire fan base can trade their earned or purchased in-app currency to promote themselves and others to the top of the comments feed and become Top Fans. This one of a kind tool also increases fan-2-fan engagement, while giving users a true sense of community.
The actress also says “I am thrilled to launch my own app which will provide an unparalleled experience to my fans. There are lots of exciting features and through this app my aim is to bridge the gap and solidify my relationship with my audience. All mediums of social media that I’m present on will be clubbed together on this one platform and I am looking forward to a personal interaction with my fans who are my extended family.”
This kind of independent digital route offers a major advantage for the stars like Kajal Agarwal as it makes her own a platform and ability to build a community on her platform. Being completely free for fans, the app will display the same advertising content sold by big networks. The same targeted ads these users see on Facebook, Twitter and Google are now bringing revenue to the person who produces the content that drives people to these apps and websites in the first place.