Lenovo, the world’s largest PC maker and an emerging PC Plus leader, launched two Smart Connected Devices (SCD) stores in Chennai today. Following the success of its SCD stores at Pune and Delhi last year, the introduction of the additional 2 stores are an integral part of Lenovo’s strategy to win in the PC+ era. The stores serve as a one stop destination to cater to the technology needs of all users, through new and exciting form factors including Smartphones, Tablets and PCs.
The highlight of the new retail format is a dedicated zone for shoppers to experience audio, gaming and other product usage scenarios. Lenovo will consciously look at malls and high streets to launch the new format stores owing to the visibility and high footfalls offered by the locations. Lenovo plans to extend the format and plans to open 16SCD stores in Chennai within a year. Lenovo also plans to triple the Presence of the lenovo exclusive Stores in the ROTN Market.
Speaking at the launch, Amar Babu, Managing Director, Lenovo India said, “As we make stronger inroads into the exciting world of PC+, we want to offer our customers a one stop experience through our Smart Connected Device stores. Our products are becoming sleeker and smarter and we believe that the retail experience should match our future-ready portfolio. Tamil Nadu is an important market for us owing to the growing acceptance for Smart Connected Devices in the region.We are investing in areas such as product innovation, retail innovation and new markets to build a brand that is regarded as a smart connected devices player in the state. Our new store will help showcase a holistic PC+ range to our customers through a refreshing format”.
The 2 Lenovo SCD stores are located at Anna Nagar and Old Mahabalipuram Road. The layout and design of these stores are akin to Lenovo’s Smart Connected stores in Hong Kong, Tokyo and the US. Offering a solution- based approach rather than feature selling, the store provides consumers a ‘touch and feel’ of all products. Understanding the needs and nature of the customers, Lenovo has invested in trained personnel called Lenovo Pros, who engage with customers on the shop floor to help them make a well-informed decision.
The store addresses: (1) Anna Nagar, Dotcom: Aaa 115, Shanthi Colony, Annanagar, Chennai -40 (Ph: 404 64343) and (2) OMR, 390, Old Mahabalipuram Road, Tharamani, Chennai, Tamil Nadu 600041.