Mahindra launches GUSTO in Tamil Nadu at Rs. 48,600

Mr. Viren Popli, Chief of Operations, Mahindra Two Wheelers and Mr.Sarosh Shetty, Vice President Marketing, Mahindra Two Wheelers during the launch of the new Global scooter ‘Gusto’ in Chennai....

Mr. Viren Popli, Chief of Operations, Mahindra Two Wheelers and Mr.Sarosh Shetty, Vice President Marketing, Mahindra Two Wheelers during the launch of the new Global scooter ‘Gusto’ in Chennai.

Mahindra launches global scooter GUSTO in Tamil Nadu at a special introductory price of Rs. 48,600 (ex-showroom Chennai) esomeprazole online

Gusto first indigenously designed scooter with distinctive Italian styling, advanced M-TEC engine, superior ride quality and India’s first patented Height Adjustable Seat

Synopsis:

The Italian styled, technologically advanced GUSTO, is the first global scooter to be developed at Mahindra Two Wheelers’ state-of-art R&D Centre in Pune.

Creating new benchmarks in styling, performance, ride quality and comfort, the GUSTO comes with a wide array of consumer inspired technology features:

Height Adjustable Seat: GUSTO is India’s first scooter to offer a patented Height Adjustable Seat. Now anyone in the family can effortlessly raise or lower the seat according to their height for a safe and comfortable ride.

Innovations: GUSTO has a host of category-first features like Remote Flip Key, Find-Me Lamps, Guide Lamp, Bright Halogen Head Lamp with LED pilot lamps, easy Front Kick and a Quick Storage compartment

Italian Styling: GUSTO boasts of a distinctive, bold, and aspirational style

Performance: It is powered by the high performance, refined 110 cc M-TEC engine with advanced features such as stronger crankshaft and bearings, high inertia magneto, high energy HT coil and series regulator to deliver superior power, efficiency and reliability.

Ride Quality: The Large 12 inch Wheels, Front Telescopic Suspension with Air Springs, Long Stroke Hydraulic Rear Suspension, High Ground Clearance, Wide Wheel Base and Tubeless Tyres, ensure best-in-class ride quality, safety and stability, even on the toughest roads.

Available in 2 variants : GUSTO Vx and GUSTO Hx both having the Height Adjustable Seat feature

With high focus on South, Mahindra has expanded its sales and service network to over 344 touch-points in South India

A special introductory price of Rs 48,600 (Hx, ex-showroom Chennai) and Rs 50,600 (Vx, ex-showroom Chennai)

Chennai, 8th January, 2015: Mahindra Two Wheelers Limited, a part of the US $16.5 billion Mahindra Group, today launched its eagerly awaited global scooter, the ‘GUSTO’ in Tamil Nadu. The Gusto has been developed entirely indigenously at its state-of- the-art R&D facility in Pune.

The name – GUSTO, is derived from the word ‘Gust’, which is a sudden strong current of wind, symbolizing the spirit of freedom. The host of consumer inspired technology innovations on the Gusto are thus expected to usher in winds of change in the way consumers experience scooters. The Mahindra GUSTO is India’s first scooter with a unique patented Height Adjustable Seat, making it easy for anyone to effortlessly adjust the seat height as per their individual heights for a safe and comfortable ride.

GUSTO’s distinctive, bold and aspirational styling has its origins in Italy. It’s advanced M-TEC engine and vehicle design offer superior performance, efficiency, reliability, ride quality and comfort. It is packed with innovative features such as the Remote Flip Key, Find-Me Lamps, Guide Lamp, Bright Halogen Head Lamp with LED pilot lamps, easy Front Kick and a Quick Storage compartment, all designed to provide a delightful consumer experience.

The elaborate design process involved extensive consumer research, and the leveraging of deep consumer insights. The GUSTO has undergone rigorous validation and testing over many months.

Viren Popli, Chief of Operations, Mahindra Two Wheelers said, “The Gusto is Mahindra’s first ground-up scooter developed entirely in house. Based on deep consumer insights, it deploys innovative technology to create a category defining product, which will provide exceptional value to customers looking for a 110cc scooter. After winning the hearts in North & West India, Gusto is being launched in Tamil Nadu in time for the festive occasion of Pongal and start of New Year.”

Sarosh Shetty, Vice President Marketing, Mahindra Two Wheelers said, “The Italian styled Gusto is powered by the smooth & fuel efficient M-TEC engine. It is India’s first scooter with a Height Adjustable Seat. The telescopic suspension with air springs and 12- inch wheels give it a best-in-class ride experience. Other category-first features like Remote Flip Key, Find-Me Lamps and bright Halogen Head Lamp with LED Pilot Lamps, create amazing value.”

The GUSTO is being launched at an extremely attractive introductory price of Rs 48,600 (Ex-showroom Chennai) for the GUSTO Hx variant. The top end GUSTO Vx variant is priced at Rs 50,600 (Ex-showroom Chennai). Both these variants have the popular and innovative Height Adjustable Seat. These prices are valid on limited stocks only.

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GUSTO is also being launched globally across South Asia, Latin America and Africa.

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