Drinking coffee is a common habit for Brazilians. Dose time may vary: some prefer to drink it in the morning, to start the day in a bulletproof style, but there are also those who enjoy a cup of coffee after breakfast, at break time, and even later in the afternoon, to close the routine in good company. Regardless of the choice, the fact is that coffee is present in 98.2% of Brazilian households.
Amidst such a large number of consumers, there are countless conversations that revolve around the curiosities about coffee. Are you going to say that you’ve never heard customers talking about the best way to make coffee or the reasons for drinking? The coffee is so dear that it inevitably becomes a subject, and everyone seems to know something about it.
And it is for you to have even more arguments to attract the public of your cafeteria that prepared this post. Here you will be amazed by 6 facts about coffee to toast customers with content that will make the beverage even more interesting in their eyes. Write here:
- Brazil is the leader in coffee patents
You may have heard that Brazil is a leader in the world coffee production and export. But did you know that our country is also a leader in the development of grain-related patents?
A recent report by the World Intellectual Property Organization (WIPO), a specialized agency of the United Nations (UN), recognized that Brazil stands out in the protection of intellectual property to capitalize intangible assets.
The patents surrounding Brazilian coffee involve both legal protection and collective trademark issues. Also according to the document, the country competes with developed nations when emerging in the search for improvements in grain processing.
- Coffee helps in weight loss
Coffee brings many health benefits, several of them related to caffeine, a substance present in high amounts in the beverage. Among the advantages is the fact that coffee helps in the processes of weight loss.
The logic is as follows: caffeine acts directly on the stimulus of the lipase enzyme, which is essential for the synthesis of lipids (ie fats). In this process, caffeine helps eliminate excess fat, which is then released into the blood and then oxidized. Thus, by incorporating an adequate measure of coffee in the diet, it is possible to maintain a promising diet.
In fact, coffee is known to be thermogenic, that is, a food that stimulates the caloric expenditure, favoring the loss of weight. It is important to remember, however, that the drink does not act alone: exercises and good nutrition are fundamental for the effects to be effective.
- Coffee beans come from a fruit
The best-known form is the coffee beans, usually staining brownish already toasted, which then is milled to make a delicious coffee. But the beginning of the process begins in the field, in the period in which the coffee is still a fruit.
Coffee beans, in fact, are fruit seeds that are born from small trees, the coffee trees, which have the shape of a shrub. The right time to harvest – to begin the process of drying and roasting – is when the fruits are very ripe and have a reddish hue, similar to cherries.
- Coffee can be really addictive
A lot of people make a joke saying that coffee sucks. You’ve probably heard people say they’re “coffee addicts”, have not you? Well, know that this game has a background of truth.
The drink acts in the central nervous system and is quickly absorbed into the bloodstream, stimulating the decrease of fatigue, good mood, moodiness, and increased concentration. But if ingested in excessive doses, coffee, which brings so many good sensations, can affect health so much as to generate a substance-like addiction like nicotine, which is present in cigarettes.
In the long term, people who abuse consumption tend to develop tolerance to caffeine, the main stimulant of coffee. The lack of the drink can cause varied symptoms – headaches, dizziness and even anxiety -, acting as a kind of drug. So, it’s always good to remember: the coffee is great but to the extent!
- Brazil does not earn coffee consumption
Although coffee is indispensable for most Brazilians and our country has a long history of grain production and industrialization, Brazilians are not the biggest drinkers in the world.
Specializing in market research, Euromonitor International launched in 2013 a ranking of the Top 50 coffee consuming countries. The survey considered the volume of kilos per capita, and the Nordic countries took the top of the list. First placed, Finland presents the index of 9.6 kg, while Brazil (ranked 10th) totals only 4.8 kg.
- First-time coffee is not the best
A lot of people drink coffee as soon as they wake up. After all, who does not want a little help to wake up from sleep and fulfill the tasks of routine? However, know that leaving the coffee for later may be best for energy.
According to researcher Steven Miller, who studied the circadian cycle (which controls our hormones 24h), coffee should be ingested at times when we produce less cortisol, such as between 9:30 AM and 11:30 AM in the morning, and between 1:30 and 5:00 PM in the afternoon .
Cortisol is one of the main hormones that act in the circadian cycle, being responsible for the sensation of alertness. Between 8:00 am and 9:00 am, times when many people make their first meal of the day, cortisol is naturally high, requiring no external stimuli. Drinking coffee at that time can be a waste of caffeine and still make the body more resistant to the energy potential of the drink.