The online education industry in India is poised to grow eight times to become a $1.96 billion industry by 2021 as an increasing number of students consume content through e-routes.
According to a report by Google and KPMG, the paid user base is also forecast to grow 6X from 1.6 million users in 2016 to 9.6 million users in 2021. The report titled ‘Online Education in India: 2021’ is based on market research and insights from Google search.
SEARCH & FOUND
It found that over the last two years, there has been a 2X growth in online searches for education and a 3X increase in searches made from a mobile device. About 44 per cent of education related searches came from beyond the top six metros.
E-ED ON RISE
Also, there has been a 4X growth in education content consumption on YouTube in the last one year, the report said. In the online education space, reskilling and online certification segment is currently the largest.
OVER 260 MN
In 2016, it was valued at $93 million, and is expected to grow at a compounded annual growth rate (CAGR) of 38 per cent to reach 463 million by 2021. The report further stated that the primary and secondary education category has the largest addressable audience with a student base of around 260 million when compared to the other categories.