Piramal Enterprises Consumer Products Division Launches Garden Sciencz by Jungle Magic
- Garden Sciencz, a new botany-based educational game by the Piramal Consumer Products Division, aims to stimulate child learning and development in a fun way
- The kit looks to enable holistic growth of children by developing their Social, Thinking, Emotional and Physical (STEP) skills
Piramal Enterprises Consumer Products Division today announced the launch of Jungle Magic’s Garden Sciencz, an innovative, educational game to nurture learning through creativity for children between the ages of 7 and 11. Developed in the Piramal Innovation Laboratory, Garden Sciencz provides a wide expanse of practical learning for children to explore, question and gain all-round development by focussing on India’s geography and vegetation diversity.
Jungle Magic, conceptualised in 2009, caters to the well-being of children by providing ‘wellbeing through enchantment.’
Commenting on the launch, Mr. Kedar Rajadnye, Chief Operating Officer, Consumer Products Division, Piramal Enterprises Ltd. said, “In recent years, education and knowledge sharing has undergone a significant change, with hands-on learning being replaced by the virtual space. Through the launch of Jungle Magic’s Garden Sciencz, Piramal Enterprises seeks to revive the crucial role of hands-on learning in the lives of younger children by making learning fun. We believe in holistic growth of children across four crucial skills -viz Social, Thinking, Emotional as well as Physical. We call this a STEP approach and all our products are built to develop these skills in Children”.
Jungle Magic is present across multiple categories including kids perfume, sanitizer, lunch packs, mosquito bands & Tattooz. In line with its brand core, Jungle Magic will be introducing new educational games for kids in the age group of 4-14yrs.