Premier Futsal today announced musical maestro A.R Rahman will compose the official anthem of the league ahead of its inaugural season, which will showcase Indian Cricket test team captain and youth icon, ViratKohli, in a never-seen-before role as a singer.This is will be a first for Oscar award winner, A.R Rahman, to compose and sing official anthem for a franchise-based sport league in the country.
A. R Rahman said “I’m proud to associate with Premier Futsal for the league’s official anthem. It makes me happy to see such young entrepreneurs being passionate about the sporting scenario of the country and I wish them all the success in this venture. I’m especially excited to work with ViratKohli on this, let’s hope he is as good withhis melody as he is with his bat!”
ViratKohli, League ambassador, Premier Futsal, said “I have been a fan of A.R Rahman for years. It will be personal achievement and also a privilege to share the screen with him and lend my voice to the anthem of Premier Futsal.”
This high decibel marketing initiative from Premier Futsal, which is promoted by Mr. Xavier Britto of Indev Group,involving two of the best known Indian personalities is targeted to create awareness for the sport of Futsal as well as promotion of the league ahead of its launch on 15th July.
Mr. Dinesh Raj, Managing Director, Premier Futsal , Premier Futsal, said “Our investor,Mr. Xavier Britto, has backed our vision and plans since the inception on this project. We are committed to leave no-stone unturned in our efforts to make Premier Futsal a big success. In line with this commitment, we are delighted to have partnered with the Mozart of Madras, Mr. Rahman, for our official anthem. It’s a very proud day for us. With our league ambassador, ViratKohli, also featuring in the video, it could not be any better for us”
AMF Vice-president and Co-founder & President, FAI, Mr. Namdev S Shirgaonker, said“Premier Futsal will thrust the sport into mainstream attention which will be hugely beneficial for its growth and development in India. A R Rahman composing and singing the official anthem along with ViratKohli will give the league a good start. FAI is proud of its association with the league.”
The anthem titled, “Naamhai Futsal” will be released with a video featuring, ViratKohli exclusively through digital platform of Premier Futsal in the week of 20th June. The concept and production of the anthem is done by DDB Mudra.
A.R Rahman’s association with Premier Futsal adds further elite support to the league, which already boosts Portugal Football legend & Former World Player of the year, Luis Figo as President and Indian Test Cricket captain, ViratKohli as league ambassador.
Premier Futsal will commence on July 15, 2016, and will be telecast live and exclusive on Sony SIX, SONY ESPN and Sony AATH. Matches will also be available to live stream on Sony LIV.