Chennai, October 1st 2013: Indigo Nation, the brand synonymous with fast and edgy fashion, has joined forces with Ranbir Kapoor’s latest movie ‘Besharam’ as its official style partner. Produced by Himanshu Mehra, Sanjeev Gupta & Reliance Entertainment and directed by Abhinav Singh Kashyap, Besharam is set to release worldwide on October 2, 2013.
Indigo Nation – The brand for the young and restless promises to deliver fast fashion for the young Indian dude who forever aspires to be IN. For whom looking hot is everything. He wants everything right here, right now. The brand Indigo Nation is about engineering change rather than embracing it.
The Besharam.IN collection, inspired by the cool, edgy, bindass look Ranbir sports in the movie, was launched during an exciting event by the Besharam man himself. Other notables present on this occasion were Shri Kishore Biyani, Managing Director – Future Lifestyle Fashion; director Abhinav Singh Kashyap; producer Himanshu Mehra and Rachna Aggarwal, the CEO of Indus League (a division of Future Lifestyle Fashion.)
Speaking at the event, Ranbir Kapoor said, “My look in the movie has a very vibrant, youthful and irreverent feel to it. The Besharam.IN collection from Indigo Nation brings out the spirit of my happy go lucky character in the movie so well. I simply love the collection. So go ahead. Flaunt my look. Be bold, be yourself, be besharam.”
The director of the movie, Abhinav Singh Kashyap, added, “I am extremely happy with the Besharam.IN collection inspired by the movie. The protagonist in the movie reflects a bold and carefree attitude which has been brought out very well in this collection from Indigo Nation. I’m wishing all success to the entire team of Besharam and Indigo Nation,”
Rachna Aggarwal, CEO, Indus League, said, “We are extremely delighted to be associated with the movie ‘Besharam’ and with Ranbir Kapoor – we believe that Ranbir is young India’s most sought after fashion icon. The ‘Besharam.IN’ collection is inspired by Ranbir’s bold and bindass look in the movie. And Indigo Nation is a clothing brand which offers edgy fashion for the young Indian dude.” Added Ms. Aggarwal, “it’s such a perfect fit.”
The ‘Besharam.IN’ collection includes tees in bold, bright colours; shirts in multi-coloured geometrical or edgy prints; cool shackets and camouflage jackets; banana fit denims and lots more. The Besharam.IN collection is priced between Rs. 799 and Rs. 9999 and is available at all exclusive Indigo Nation stores and other large retail outlets across India, such as Pantaloons, Central and Reliance Trends. The collection is also available online at www.indigonation.com