SIDNEY SLADEN is a fashion designer of Kenyan Origin who also worked as costume designer for many Indian films. He is one of the Chennai’s designer extraordinaire, the one who decides the cocktail wear of celebrities, who pronounces the next season’s ‘in’ outfits and accessories, and is the demi-god of fashion students everywhere. His office is everything that a fashion designer’s should be: piles of papers, forms, receipts and catalogues litter huge glass desks; extraordinarily slim, faceless sketches of women on paper are stuck on a notice board; cardboard boxes overflow with beads, trinkets and lace in every imaginable colour and a Madonna CD perches precariously by the side of two impeccably sleek Apple laptops.
Sidney Sladen as his label is called, the designer’s Maturity Line which takes chic, confident clothing to older and plus-size women he also created a young, vibrant statement that wowed many in their 20s and 30s. In his 10 years of high-end couture, he is the first designer from south India to be part of the Mercedes Benz Australia Fashion Week. His latest collection, the Garden Rouge, was created for the international event where he has won many accolades and appreciation for his works.
Having designed for top models and actors like Trisha, Shreya and Ramya Krishnan, he has transferred the appearance of most people in the industry. Sladen is in the big league now, after designing for Tamil films like Manirathnam’s ‘Ayudha Ezhuthu’ and Rajini’s ‘Chandramukhi’. The designer confesses that it is essential for one to balance the script with the costumes, as clothes speak aloud the character. Apart from films, Sidney does not believe in red carpet advertising. To him awards and live shows are an occasion to stage collections, but the recognition at the end is teamed with the Celebs.
At the Madras Bridal Fashion show Sidney’s theme was “VICIOUS BRIDE”, where the show stopper was Actress REGINA CASSANDRA. The collection signifies a bride who is very passionate about what she wants to wear whether she breaks away from traditional or is extremely modern is not a question. Her purpose is to get married but to do it in a viscously fashionable way. Take a look at the collection.