Let the music move you. W Hotels Worldwide, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, today announces a collaboration with Cercle, the renowned French music media company known for producing some of the most jaw-dropping performances ever staged. Through a series of live-streamed concerts, exclusive moments, and Cercle Records parties at and around W Hotels across the globe, W and Cercle will celebrate the compelling, emotional connection between music and travel.
“Music is a universal language and powerful source of memory,” said Carly Van Sickle, Senior Director, Global Brand Marketing, W Hotels. “It can instantly transport you back to a time and place, which is why sound has always been such an important part of the W Hotels experience. As the world opens up, we’re excited to team with the visionaries at Cercle to inspire people to travel, dance together and explore the world once more.”
From the Great Pyramids of Giza to a hot air balloon above Cappadocia and Glacier 3000 in the Swiss Alps, Cercle honors cultural heritage sites and landmarks through electronic music and video. W and Cercle will continue this legacy by celebrating five W destinations throughout 2022. At each stop, Cercle will stage one of their iconic livestreams at a cultural landmark, with W playing host to an in-person party at a nearby W Hotel.