- TECNO Mobile Announces Online Virtual Fitness Challenge in India The ‘TECNO Race to Manchester City’
TECNO Mobile Announces Online Virtual Fitness Challenge in India The ‘TECNO Race to Manchester City’
Participants stand a chance to win an all-expenses-paid trip to watch the iconic club play live in Manchester
National, 12th June 2019: It’s time to get moving and join India’s most unique health and fitness challenge. Global premier mobile phone brand TECNO Mobile together with their partner, EPL and FA Cup Champions, Manchester City, announce registrations for ‘TECNO Race to Manchester City’ for Indian football fans, sports fans and fitness enthusiasts. The distinctive fan engagement platform is uniquely designed to promote the benefits of a healthy and active lifestyle and is powered by Stepathlon.
‘TECNO Race to Manchester City’ is open for all, free of cost, 60-day fitness challenge that seeks to inculcate the practice of taking at least 10,000 steps a day, being physically active and adopting a healthier lifestyle. The registration period for the Race begins today and ends on 8th July 2019. The TECNO Race to Manchester City starts on 10th July 2019 and ends on 7th September 2019. Interested participants will be required to partner up, in teams of two, in a virtual race around the world to Manchester. Using any compatible device of their choice or simply using their smartphones, teams can walk, run or jog and log in their steps on the Race to Manchester City App and compete with other teams across India.
‘TECNO Race to Manchester City’ combines engagement and fun with the gift of health to lead participants on a journey to a fitter life. Weekly challenges and contests will take place during the race and also during the registration phase on the @RacetoManCity social media channels (Facebook + Twitter + Instagram) to keep fans and fitness enthusiasts motivated to put their best foot forward. Participants can win a variety of prizes every step of the way with one lucky team winning a chance of a lifetime with an all-expenses-paid trip to see Manchester City play live at the Etihad Stadium in Manchester. Other exciting prizes include a chance to interact with celebrities, a trip to Hong Kong for a Manchester City pre-season game, Manchester City club merchandise, referral cash and other prizes.
In a never-seen-before influencer campaign, prominent personalities from business, sports, fitness, film and fashion have come together to support the Race to help build a healthier, happier India.
Speaking about the race, Stephen HA, VP of TRANSSION HOLDINGS and GM of TECNO Mobile said: “TECNO Mobile have been exploring innovative ways to serve our loyal customer base in over 60 countries. India is one of our top priority markets and thanks to our global partner Manchester City for providing Indian consumers and fans the unique opportunity to enrich their lives.“
Speaking about the initiative, Mr. Ravi Krishnan, Co-founder & Chairman, Stepathlon Lifestyle Pvt. Ltd. shares, “Through this unique fan engagement initiative, we can positively impact the health of Indians across the country. I am most grateful to the many influencers and prominent personalities who have ‘stepped up’ to join us in promoting this endeavour. Stepathlon brings a sports marketing approach to wellness focused on unique activation and engagement. Manchester City, our title sponsor TECNO Mobile and supporter Raw Pressery recognize this approach and have been exceptional in making this event a reality.”
On their association with the event, Anuj Rakyan from Raw Pressery said, “We’re very excited to be supporting Stepathlon to be part of the TECNO Race to Manchester City event. India’s love for football and the craze for football clubs is not new, Manchester City is very popular globally and has its loyal fan base here in India. We look forward to see the response the Race will generate. It’s great to see Indian football fans get an opportunity to go Manchester and witness the experience live and we feel great to be ones helping the fan connect with their beloved football club. Stepathlon has been owning the space of active, inclusive community based engagement and our collaboration with them is very organic, as at RAW Pressery we also regularly associate with active spaces, sports & wellness. We have interesting integrations throughout the tournament where participants get to consume and interact with RAW products at multiple stages. Our aim is to help keep the participants healthy and hydrated as they race to their win.”
‘TECNO Race to Manchester City’ event is powered by Stepathlon and supported by TECNO and Raw Pressery.