Nom Nom Express Rolls out an Impressive Citywide Campaign to Mark Rapid Expansion

Nom Nom Express, the fast-growing Pan-Asian QSR brand from Aspect Hospitality, launched a bold, 360-degree marketing campaign across Mumbai starting 1^st June, marking a key milestone in its growth journey. With 27 outlets currently operational across Mumbai, Pune, and Hyderabad and an ambitious target of 51 outlets by July 2025; Nom Nom Express is making its presence felt everywhere across Mumbai’s busiest public and digital platforms, from trains and buses to Spotify and radio.

Campaign at a Glance

• Radio & Streaming: A catchy brand jingle is now playing during prime time (8 AM–12 PM) on Ishq FM, Red FM, and Magic FM, backed by 7 RJ mentions per station. The campaign has also made waves on Spotify and JioSaavn, where it has crossed 5 million impressions across Mumbai.

• Train Branding: Three local trains — one each on the Western, Central, and Harbour lines — have been fully wrapped with Nom Nom Express branding, tapping into Mumbai’s massive daily commuter base.

• Bus & Auto Branding: Branded BEST and Thane buses are now running across high-traffic routes spanning South Mumbai, the Western Suburbs, Navi Mumbai, and Thane, while over 750 auto-rickshaws in Bandra, Thane, and Navi Mumbai have been wrapped with Nom Nom Express branding — driving strong hyperlocal visibility and recall across key neighborhoods.

The campaign has been strategically deployed across the entire Mumbai metropolitan region — including South Mumbai, Central suburbs, the Western belt, Navi Mumbai, Thane, and the Harbour Line — to back the rollout of 27 Nom Nom Express outlets and build strong visibility as the brand pushes toward its 51-outlet target by July 2025. With a clear focus on both reach and recall, the initiative reinforces Aspect Hospitality’s expansion momentum while staying hyperlocal in its approach.

COMMENTS

Aksha Kamboj, Executive Chairperson, Aspect Global Ventures

“Nom Nom Express reflects how we see the future of food — fast, fresh, flavourful, and deeply local in its relevance. Our goal has always been to build purposeful brands that don’t just exist digitally, but integrate seamlessly into the rhythm of everyday life. This campaign was crafted with that exact intent — to show up where our consumers are, in moments that matter, with a brand that feels familiar, aspirational, and rooted in culture.”

Hitesh Keswani, Managing Director, Aspect Hospitality

“Nom Nom Express is more than just a QSR — it’s a movement to bring comforting, high-quality Asian food to people where they actually live their lives: in traffic, on their commute, or at home. We’ve seen incredible momentum already, and this campaign is just the beginning. The early response has validated our thinking. And we’re just getting started.”