5 trends that are redefining “Luxe Living” in 2025

Premium revolution is taking over the lives of the urban Indian population. As international travel, social media, and e-commerce bring the world closer, Indian consumers are embracing premium trends that give them their life an extra luxe flavour.  Whether it’s the desire of flawless skin, the quest for gourmet experiences at home, or to make even everyday routines feel special, today consumers are curating lifestyles that are aspirational. From home appliances, beauty cabinets to kitchen shelves, these 5 global trends are adding a luxe twist to everyday life. 

1. 1. K-Beauty Craze: Korean skincare is now a definite keep in Indian beauty routines. Brands like Laneige, COSRX, and Innisfree have made glass skin and the ‘skin routine’ a new normal. Sheet masks, snail mucin serums, and SPF-packed moisturizers have become must-haves, turning skincare into a daily self-care ritual. For many, the Korean beauty products have become the ultimate luxe products that has the right blend of science, quality and fun. 

• Premiumisation in the Kitchen: Everyday cooking is quietly turning gourmet, as simple meals take on intentional elegance. Hand-cured Fragata Olives—sourced from sun-kissed Mediterranean groves and stone-cured to a perfect tender-firm texture—lend a gentle brine to salads and pastas, showcasing the authenticity MIPL insists on. Cold-pressed Colavita Olive Oil, imported from Italy’s first-press harvests and rich in heart-healthy polyphenols, deepens flavor while supporting skin and overall wellbeing. A spoonful of La Vieja Fábrica’s small-batch fruit preserves—made from seasonal fruit with no added preservatives—brings natural sweetness to toast or cheese plates, reflecting MIPL’s focus on pure taste. And Kolan’s plant-based cleaners, formulated to be both biodegradable and gentle on hands, keep worktops and cookware looking their best without harsh chemicals. Together, these thoughtfully chosen staples prove that true kitchen luxury is rooted in quality ingredients, artisanal care, and everyday sustainability—without any unnecessary show.

1. Designer Hydration: Stylish water bottles from brands like Stanley, Quench, and The BKR are now as much a fashion accessory as they are eco-friendly. With vibrant colours, metallic finishes, and even crystal-studded designs, carrying a designer bottle is the new urban status symbol—perfect for the gym, office, or brunch.
2. Artisanal Coffee Culture: Coffee lovers are swapping instant mixes for premium international beans and brewing gadgets. Brands like Blue Tokai, Sleepy Owl and Araku Coffee are bringing café-quality coffee home. From French presses to premium Vietnamese coffee experience and cold brews, the focus is on flavour, freshness, and the joy of a perfect cup—right in your living room.
3. Smart Home Tech: Luxury now means living smart. Urban Indians are embracing international brands like Dyson (for air purifiers and vacuum cleaners), Philips (smart lighting), and Alexa. These gadgets are now a fan favourite as they work on making life easier and adding a more futuristic and premium vibe to the modern day homes. 

Premium is no longer just about price. It’s about experience, quality, and that global touch. From glowing skin to gourmet kitchens and even the humble water bottle, these trends are redefining what it means to live the luxe life in India!