Samsung to Introduce the ‘Era of Effortless Laundry’ with the Bespoke AI Washer Dryer Launch Ahead of the Festive Season

Samsung, India’s largest consumer electronics brand, is set to expand its premium home appliance portfolio with the upcoming launch of its Made in India Bespoke AI Washer Dryer Combo, specially designed for modern Indian households.

The launch of the new Bespoke AI Washer Dryer Combo comes just in time for the festive season, when Indian consumers actively upgrade to appliances that combine design, technology, and ease of use. The new Bespoke AI Washer Dryer Combo will help Samsung strengthen its foothold in the growing Washer Dryer segment.

The new Bespoke AI Washer Dryer Combo brings together intelligent innovation, signature Bespoke design, and advanced fabric care. Powered by AI Wash for optimized wash loads, detecting weight, fabric type, and soil level. AI EcoBubble™ for powerful stain removal, and Super Speed + QuickDrive™ to complete a wash in just a few minutes, it makes every cycle smarter and faster. Flex Auto Dispense delivers precise detergent use, while Air Wash refreshes and sanitizes clothes using heated air. With washing and drying in one seamless process, it redefines convenience, performance, and style for modern homes.

According to a recent consumer study by Samsung, India is witnessing a rising demand for washer-dryer combos, driven by space-saving needs and a growing preference for AI-enabled, efficient, and multifunctional appliances.

The launch of Bespoke AI Washer Dryer Combo is perfectly timed to deliver consumers a future-ready solution tailored for Indian homes.