‘Bharat Celebrates Rakhi 2026: Meesho Sees 36% Order Growth as Non-Metro India and Small Sellers Power the Festival’

Meesho, India’s largest e-commerce platform by Annual Transacting Users and Placed Orders, today shared insights from its Rakhi 2026 trends report, highlighting how Bharat is redefining festive commerce through the growing participation of small-town consumers and entrepreneurs. The press note also underscores evolving shopping behaviours, including rising digital adoption, stronger seller participation, and increasing demand for personalised gifting during the festive season.

Key Takeaways from the Rakhi 2026:

• Meesho recorded 36% order growth and 38% GMV growth during the Rakhi season, signalling strong festive demand across India.
• Prepaid transactions accounted for 58% of orders, reflecting growing trust and digital payment adoption among shoppers.
• Bharat continued to power festive commerce, with 73% of Rakhi orders coming from non-metro markets, highlighting the growing role of smaller towns in driving e-commerce adoption
• Personalised gifting gained momentum, with customised name Rakhis emerging as a popular consumer trend.
• Seller participation surged 72% YoY, as more small businesses leveraged the festive season to reach customers nationwide.