India has a new buzzword in tech — Arattai. Developed by Zoho, Arattai is being hailed as a potential “Indian WhatsApp.” But can it really challenge the Meta-owned giant?
Here are five features making Arattai stand out:
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Enhanced Privacy – Focus on data protection, with servers hosted in India.
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No Ads – Unlike WhatsApp’s monetisation attempts, Arattai is ad-free.
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Group Video Calls – Smooth, lag-free calls with larger participant capacity.
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Customisation – Personalised themes and regional language support.
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India-First Approach – Tailored to Indian users’ needs and cultural contexts.
While WhatsApp still dominates with billions of users, Arattai’s localised features and “Make in India” appeal could make it the go-to choice for those seeking privacy and homegrown innovation.
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