Piramal Consumer Healthcare Launches Little's AirSense Ultra-Premium Baby Diapers

Piramal Consumer Healthcare today announced the
launch of Little's AirSense Ultra-Premium Baby Diapers, the latest innovation under its
flagship baby care brand, Little's. Designed in lines with brands core philosophy “Science
with Care”, blending scientific rigor with a deep understanding of parental trust and baby
safety — the new Little’s AirSense Baby Diapers combine advanced breathability with
superior skin comfort, setting a new benchmark in premium diaper category.
Powered by 50 million Breathable Pores, the diapers are designed to enhance airflow and
keep baby’s skin fresh and comfortable. Enriched with Shea Butter and Dermatologically
Tested, they provide gentle care for baby’s delicate skin while the Bubble Layer Technology
creates a protective cushion between the baby's skin and the wet core to help keep skin dry
with cloud-like softness. The diapers also feature 360° Leakage Prevention for all-round
protection along with Anti-Rash Formula, free from Paraben, Phthalate, Alcohol and
Chlorine, thus minimizing the risk of irritation.
Speaking about the launch, Abhishek Kumar, Vice President – Marketing, Piramal
Consumer Healthcare, said, "Today’s parents are becoming increasingly conscious about the
products they choose for their babies and are willing to invest in solutions that offer
enhanced comfort, safety and care. With Little’s AirSense Baby Diapers, we’ve brought
together advanced breathability through 50 million Breathable Pores with thoughtful
innovations designed around a baby’s everyday comfort. With this, we are delivering a
product built on the 3S promise — Soft, Safe & Sensitive, and reimagining everyday
diapering through breathability-led innovation that puts a baby’s comfort at the heart of the
experience.”
Speaking about the launch, Yami Gautam Dhar, Brand Ambassador for Little's, said, "As a
mother, nothing matters more than knowing your baby feels comfortable, fresh and
protected throughout the day. That's what I love about the new Little's AirSense Baby
Diapers. Thoughtful innovations like 50 million Breathable Pores, Shea Butter and Bubble
layer technology reflect the kind of gentle care every parent looks for. I'm delighted to be
associated with a brand that continues to create products designed to make parenting a
little easier while keeping babies happy and comfortable every day."
The launch further reinforces Piramal Consumer Healthcare's commitment to delivering
meaningful innovation in the baby hygiene category by combining trusted skin care
expertise with thoughtfully designed products that make parenting easier while ensuring
babies remain comfortable, fresh and protected.
The launch is supported by an integrated communication campaign around the idea of
‘Made to breathe’. To start with, the product will be available across e-commerce platforms
and then launch in other offline formats.

Little’s, founded in the 1980s, has built a strong legacy as a trusted name in baby care. Over
the past three decades, it has become one of India’s most beloved brands for baby
products, gaining the confidence of Indian mothers. The brand offers a comprehensive
range of products catering to babies from birth to 2 years of age, addressing their diverse
needs at different life stages. Its product portfolio includes diapers, wipes, feeding, toys &
baby personal care, all of which are widely used and recommended by parents. Little’s has
earned a reputation for providing reliable and high-quality products to support babies’ well-
being and growth.
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