Over 69,000 runners confirm participation for the Tata Mumbai Marathon 2026
₹530.59 Cr Socio-Economic contribution in 2025, reinforces its place as Asia’s most impactful participative sporting movement AMARON, Snickers and Red Bull on board as new partners
Tata Mumbai Marathon (TMM), promoted by Procam International, is set to run with glory and pride for the 21st time this year on Sunday, 18th January 2026. The World Athletics Gold Label Race will bring together a record-breaking 69,100 participants; 65,400+ on-ground and 3,700+ in virtual run so far. Over the last two decades, the Tata Mumbai Marathon has played a pioneering role in shaping participative sport in India. The race is celebrating the power of running to unite, inspire, and create shared moments of pride across the city and country #HarDilMumbai.
Setting new benchmarks, the event will witness a record 14,059 runners taking on the full marathon distance for the first time. Participation has also surged across the Half Marathon and the Open 10K. This sustained growth is reflected in the increasing participation of women, a rise in timed runners, and the expanding involvement of diverse communities through the Dream Run, collectively reflecting the deepening and broad-based adoption of running across demographics.
Rajesh Aggarwal, Chief Secretary, Government of Maharashtra, said, “The Tata Mumbai Marathon has, over the last two decades, positively impacted both the physical health of people and the economic health of the city. Beyond the runners, it benefits airlines, hotels, and local vendors, making it a strong economic driver. The event brings Mumbai together, welcoming participants from across India and the world as Mumbaikars for a few days. The Maharashtra Government and police stand firmly behind the event to ensure safety, smooth operations, and an enjoyable experience for all.”
Adrian Terron, Head–Corporate Brand and Marketing, said, “As we usher in the 2026 running season, we reaffirm our commitment to celebrating the indomitable spirit of runners and the vibrant community that supports them. The Tata Mumbai Marathon has evolved into a hallmark of perseverance, unity, and wellness; values that resonate deeply with our city and our nation. As we look ahead, we remain dedicated to advancing this legacy of excellence, fostering a culture of health and fitness, and reinforcing the spirit of giving back to society. We extend our best wishes to all runners for a successful and fulfilling running season in 2026.”
Ujjwal Mathur, President-India Business & Strategic Accounts-Growth Markets, TCS, said, “As we gear up for another edition of the Tata Mumbai Marathon, I am filled with immense pride – pride in being associated with one of the world’s strongest marathon brands. Year after year, tens of thousands of individuals take part in the marathon, reminding us that the act of running, though an individual pursuit, can bring the spirit of a city alive. Powering marathons through novel digital experiences makes our associations more meaningful. The TMM app has a new design this year, featuring an AR experience for capturing moments with the marathon medal. Users can now track both physical and virtual runners at once. We cherish being part of this magic and are humbled to make a meaningful impact on and off the racetrack with our community of runners and spectators alike”.
Shreepad Shende, Chief Marketing Officer, IDFC FIRST Bank, said, “IDFC FIRST Bank is delighted to continue its partnership with the Tata Mumbai Marathon for yet another year. Tata Mumbai Marathon truly reflects the spirit of Mumbai and resonates perfectly with our core philosophy of ‘Social Good’. At IDFC FIRST Bank, we celebrate every runner who chooses a healthier lifestyle and look forward to this iconic event that unites people from all walks of life.”
TATA MUMBAI MARATHON 2025 – SOCIO-ECONOMIC HEALTH IMPACT REPORT
The Tata Mumbai Marathon continues to play a transformative role in contributing to India’s progress, growth, and community well-being. The Indian Institute of Sports Management (IISM), in collaboration with Procam International, has unveiled a special report that highlights a socio-economic contribution of ₹530.59 crore for the 2025 edition.
Key highlights
Participation Milestones
§ 65,000+ participants – highest in TMM history
§ 150% growth in female participation since 2016
§ Improved finish times in Half Marathon and 10K categories
Social Impact – Running for a Cause
§ ₹53.62 crore raised by NGOs in 2025, cementing TMM as India’s largest philanthropy sporting platform
§ 275 NGOs supported by 13,000 + runners.
§ Education led as the top cause with ₹27.66 crore raised
§ ₹483+ crore raised for Philanthropy across the past 20 editions
Economic Impact – Driving India’s Sports Economy
§ ₹476.97 crores health-economic impact in 2025 – the highest ever for TMM
§ Impact has tripled since 2020 (₹156 crore → ₹477 crore)
§ ₹151.86 crore on meals, ₹130.65 crore on supplements, ₹107.07 crore on gear & shoes, and ₹78 crore on travel & stay
§ 30% of participants earn 20L+ annually, showcasing strong premium appeal
Health Impact – Fitter and Stronger Together
§ 74% adopted strength and cross-training for injury prevention
§ Mental health focus grew with 45% using psychological techniques
§ Post-registration, 50% trained 150+ minutes weekly, improving endurance and resilience
Sustainability Impact – Global Recognition for Green Practices
§ 242m³ landfill volume saved and 13 tons of waste processed
§ 75% of runners are committed to zero-waste initiatives
§ 6,547 trees planted in 2025, raising ₹41.57 lakh under TMM Agro Forest Initiative
§ 11,663 trees planted over 2 years, reviving 30 acres of land in Solapur, Maharashtra
§ World Athletics has honoured TMM for waste management and food redistribution best practices
Over the past three years, the Tata Mumbai Marathon has delivered a cumulative impact of ₹1,182.67 crore, underscoring its influence as a catalyst for social and economic growth.
NEW BRANDS JOIN THE MOVEMENT
The Tata Mumbai Marathon is proud to welcome global brands AMARON, Snickers, and Red Bull as its newest brand partners for the 21st edition of the race. These strategic collaborations strengthen the marathon’s commitment to promoting fitness, community engagement, and a culture of active living.
AMARON joins as the Powered By Partner
AMARON, the flagship brand of Amara Raja Energy & Mobility, is proud to partner with Procam International as the official “Powered By” Partner for the Tata Mumbai Marathon. Through this association, AMARON celebrates the spirit of endurance and consistency that defines long-distance running, aligning seamlessly with the brand’s philosophy of delivering dependable power that lasts.
Commenting on the association, Chandrasekar Radhakrishnan, Chief Business Officer, Automotive India & SAARC, said, “The marathon has a unique way of transforming ordinary individuals into silent heroes. People driven not by applause, but by perseverance, discipline, and the courage to endure. AMARON’s association with the Tata Mumbai Marathon is an ode to these silent heroes who embody consistency and quiet strength. As part of this partnership, AMARON will engage runners and spectators across race venues through impactful storytelling and relevant associations that honour the quiet determination of everyday runners/individuals who show up, push through limits, and keep going, mile after mile.”
Snickers has come on board as the ‘Hunger Partner
As the Official Hunger Partner for the Tata Marathon, Snickers® reinforces their commitment to supporting high-endurance sporting events where sustained energy and performance matter the most. Built on the insight that long-distance runners require dependable, on-the-go fuel, Snickers® brings together the perfect balance of protein, peanuts and caramel that helps keep hunger at bay during intense physical activity. The association with a prestigious platform like the Tata Mumbai Marathon reflects SNICKERS®’ core belief – when you’re hungry, you’re not you – and ensuring that participants stay energised, focused and motivated throughout their run.
Himanshu Gupta, Strategic Demand Manager, Filled Bars, Snickers said, “In high-endurance moments, staying focused and energised makes all the difference, and that’s exactly where Snickers® steps in. The Tata Mumbai Marathon is one of India’s most iconic sporting events, built on resilience, aspiration, and collective spirit — principles that strongly resonate with our brand. As the Hunger Partner, we are excited to fuel runners when the effort peaks and the motivation matters most. With Snickers®, we want to ensure that hunger never becomes a barrier to performance and that every participant feels supported through their journey on race day.”
Vivek Singh, Jt-MD, Procam International, said, “Over the last two decades, the Tata Mumbai Marathon has fundamentally transformed how India engages with fitness and endurance sport. What began as a race has evolved into a celebrated ritual and a key highlight on the global distance-running calendar. This journey has been humbling, and our success reflects the trust and commitment of our sponsors, government authorities, and, most importantly, our runners. The 21st edition continues this legacy, bringing together scale, purpose, and the enduring spirit of the marathon.”
Honouring Every Mile: Exclusive Tees for Marathon and Half Marathon Participants
Adding to the excitement of race day, ASICS, the Sports Goods Partner, will present every marathon participant with an exclusive ASICS Race Day Tee, designed to celebrate their commitment, dedication, and hard work in the sport. The special moment will be further elevated by ASICS athlete Abhay Singh, five-time Asian Squash Champion, reinforcing the brand’s deep connection with the running community.
Meanwhile, Tata Sons, the Title Sponsor, will reward every half-marathon participant with an official race T-shirt, ensuring all runners take home a memorable keepsake from the event.
Imagicaa Run In Costume
Run in Costume (RIC) is an exciting and crowd-favourite contest presented by Imagicaa. The Dream Run invites participants to hit the streets, showcasing a cause of their choice or dressed as their sporting heroes, from cricketing greats and Olympic champions to football stars, WWE icons, and hometown heroes.
Get Active Expo
The Get Active Expo is a one-stop destination for fitness enthusiasts and runners to explore the latest in running, health, and lifestyle. All confirmed participants collect their bibs and receive complete information about Race Day, including traffic restrictions, road closures, and other provisions that will be in place on Race Day. The Expo will run at Kalina University Ground on Thursday, 15th January 2026, and on Friday, 16th January, from 10:00 a.m. to 7:00 p.m., and on Saturday, 17th January 2026, from 10:00 a.m. to 5:00 p.m. on the final day.
Tata Mumbai Marathon is grateful for the unwavering support from, Government of Maharashtra, Ministry of Youth Affairs & Sports, Ministry of External Affairs, Ministry of Home Affairs, Govt. of India, Sports Authority of India (SAI), Municipal Corporation of Greater Mumbai (M.C.G.M.), Mumbai Police, Indian Athletics, Indian Army, Indian Navy, Indian Railways, Raj Bhavan Mumbai, World Athletics (WA), Association of International Marathons & Distance Races (AIMS) and Global Sports Communication (GSC).
For more information, please visit – https://tatamumbaimarathon.procam.in/
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ABOUT TATA SONS
Founded by Jamsetji Tata in 1868, the Tata Group is a global enterprise, headquartered in India, comprising 31 companies across multiple verticals. The group operates in more than 100 countries across six continents, with a mission ‘To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’.
Tata Sons is the principal investment holding company and promoter of Tata companies. Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood generation and art and culture.
In 2024-25, the aggregate revenue of Tata companies was more than $180 billion. These companies collectively employ over 1 million people.
Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors. There are 26 publicly listed Tata companies with an aggregate market capitalisation of more than $328 billion as on March 31, 2025.
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