Havmor Redefines Valentine’s Day Celebration with #BeMyHeartbeat

Valentine’s Day proposals have become increasingly predictable- flowers, chocolates, a familiar script repeated year after year. This season, Havmor Ice Cream, part of LOTTE India Corporation Ltd, is setting out to change that with #BeMyHeartbeat, a campaign that redefines the way people celebrate Valentine’s Day.
Rooted in the insight that modern consumers are seeking experiences over exchanges, #BeMyHeartbeat positions ice cream not as an after-meal indulgence, but as the emotional centre of celebration. By reimagining Valentine’s proposals through joy, playfulness and togetherness, Havmor aims to make the moment more memorable, and deliciously different – proposing with Havmor’s Heartbeat Red Velvet Ice Cream Cake.
The Heartbeat Red Velvet Ice Cream Cake is now available at Havmor parlours, leading stores, and on quick-commerce platforms including Zepto and Blinkit, making celebrations more accessible than ever.
The campaign comes alive through a 360-degree media approach across OOH, print and digital, designed to spark cultural conversation and challenge long-standing Valentine’s Day conventions. At the heart of this amplification is a bold 3D heart-shaped OOH installation, a unmissable visual creative crafted as a larger-than-life symbol of love and joy. The installation transforms everyday cityscapes into share-worthy Valentine’s moments, making ice cream the centrepiece of celebration.
We want to expand ice-cream consumption by creating new occasions and rituals. Per capita ice-cream consumption in India remains very low, which signals a huge opportunity for brands willing to challenge conventions,” said Rishabh Verma, Head of Marketing, Havmor Ice Cream Pvt. Ltd. “With #BeMyHeartbeat, we are stepping into a culturally relevant moment by turning ice cream into the centre of proposals and celebrations. We are not just launching a campaign, we’re building a new consumption behaviour.”
Unlike traditional Valentine’s promotions, Havmor’s #BeMyHeartbeat represents a deliberate category intervention by actively challenging the dominance of chocolates and cakes through innovation, participation and cultural relevance, Havmor is staking its claim as the new expression of love for a generation that values experiences over exchanges.
Print and digital platforms further extend the campaign, reinforcing the new ritual through storytelling, shareable content and high-impact visuals, ensuring #BeMyHeartbeat is seen, talked about and participated in across touchpoints.