boAt unveils Chrome Ivory: A Jewellery-Inspired Premium Smartwatch for Women, Co-Designed with GIVA

• Premium ultra-slim body, vibrant 1000 nits AMOLEd display
• Refined metallic build, high-gloss premium finish, carefully contoured design
• Link: https://www.boat-lifestyle.com/products/boat-chrome-ivory-amoled-display-smartwatch?variant=42586365591650

 For women, a smartwatch needs to be more than just a device – it should be an extension of her personal style. boAt, India’s No. 1 audio and wearables brand, presents the Chrome Ivory – a premium smartwatch designed as a statement accessory that seamlessly blends wearable technology with jewellery-inspired elegance. With this launch, the brand aims to redefine premium smartwatch for women that combines bold design, intelligent features, and holistic wellness into a wearable that stands out with purpose.

Co-designed with GIVA, the Chrome Ivory is crafted for women who view their smartwatch as part of their overall look — whether at work, during celebrations, or at social gatherings. Its refined metallic build, high-gloss premium finish, and carefully contoured design elevate the smartwatch beyond everyday utility, transforming it into a lifestyle accessory meant to be worn with confidence. The Chrome Ivory features a large 1.70-inch AMOLED display, offering a bold yet refined visual presence on the wrist. With an Always-On Display and up to 1000 nits of peak brightness, the screen delivers sharp clarity and strong outdoor readability, ensuring style never compromises visibility. Adding to its distinctive appeal, boAt presents a limited-edition pure 925 silver charm designed by GIVA, making the Chrome Ivory an ideal gifting choice for those seeking something truly special. This thoughtful detail reinforces its positioning as a smartwatch that celebrates individuality and elegance.

While design takes centre stage, the Chrome Ivory is equally focused on wellness and everyday usability. It offers comprehensive health tracking, including continuous heart rate monitoring, SpO₂ measurement, sleep tracking, stress monitoring, and guided breathing exercises. With multiple sports modes and daily activity tracking support active lifestyles, along with IP68 dust, and water resistance that ensures durability across varied routines, the smartwatch has bluetooth calling, customisable watch faces and intuitive controls, making the Chrome Ivory as functional as it is fashionable. Designed to move effortlessly between professional settings, festive moments, and personal time, it reflects a modern approach to wearable technology — one that values expression as much as performance.

Availability:

Available in three colour options and four variants featuring silicone and metallic straps, the boAt Chrome Ivory Premium Smartwatch is now available across Amazon, Flipkart, boAt-lifestyle.com, and select retail stores across India. The smartwatch starts at an introductory price of ₹4,499. The limited-edition 925 Silver Charm variant, co-designed with GIVA, is priced at ₹5,999.