Sri Narasu’s Coffee Expands Beyond Tamil Nadu, Enters Karnataka, Kerala & Andhra Pradesh

Highlights:

• Current Revenue stands at Rs. 641 crore and the company is expected to grow at 18-20% PA

• The current distributors network is 42 spread across the south region, is expected to increase up to 150

in the fiscal year

• Narasu’s currently have 180 SKUs with 62 products

• Currently Narasu’s products are available at their own retail stores and in D-mart, Lulu and Reliance along

with ecom & quick com platforms like Amazon, Flipkart, Blink-it

• Sri Narasu’s Coffee enters Karnataka and Andhra Pradesh, and expands its distribution network and retail

footprint plans open around 10-15 stores in coming year

• The stores will offer its most post popular range in instant coffee, freeze-dried variants coffee with modern

packaging along with the other food products

Sri Narasu’s Coffee Company Pvt. Ltd., South India’s iconic

authentic coffee brand with a legacy spanning a century, today highlighted its aggressive pan India

expansion plan, and strengthen its distribution network and opening its first store in Bangaluru, to be

followed by Amaravati. The brand expands its footmark into Kerala, Karnataka, and Andhra Pradesh,

after creating a significant foothold in Tamil Nadu, with 78 company owned stores and 180 SKUs,

including a range of products in Coffee, Tea, and other food products in the FMCG category. The company

is known for its high-quality gold standard coffee blend.

The move is part of company’s strategic expansion plan for the year, after Tamil Nadu, Kerala, Karnataka,

and Andhra Pradesh are the next big markets for coffee consumption. Narasu’s Coffee is favourably

positioned to acquire a significant market share in these regions, with its strategic geographic location –

Salem being at the center for these connecting states. Bangaluru currently has one store, and Amaravati

store is set to open in next 2-3 months. Each store will host the range of products including their premium

coffee blend, instant coffee, and freeze-dried variants. Similarly, the company plans to enhance is

existing distribution of 42 distributors to 150 by the fiscal year end.

1Narasu’s Coffee has an extensive portfolio in the instant coffee segment, which includes – Pure Instant

Coffee range, Master’s Extra Strong, Insta Strong Coffee range and Freeze dry segment. The price points

range from Rs. 560 to Rs. 3340 per kg. and caters to consumers from all economic strata.

Shri. Sivanantham, Chairman, Sri Narasu’s Coffee: “Our journey has been built on the pillars of ethics,

reliability, and integrity values that have earned us the trust of millions of families who have made Sri

Narasu’s Coffee a part of their daily lives across generations. Our focus remains firmly on the future

without compromising on the standards, and the commitment to quality that has defined us since 1926.

We believe in growth with responsibility and will ensure that our consumers always get the value for their

spend, consumer satisfaction is a non-negotiable virtue at Narasu’s.”

Mr. Srudheep S, Managing Director, Sri Narasu’s Coffee: “To sustain a legacy for nearly a century

requires deep respect for our roots and an unyielding commitment to quality. We have spent decades

building an unassailable foundation in Tamil Nadu in product integrity, supply chain discipline, and

consumer trust. Today, we have a strong network of distributors and dealers, we see immense potential

in the southern region and aspire to capture a significant market share. Our vision is clear: to bring the

authentic South Indian coffee experience to every modern kitchen across India and beyond.

We have a strategic pan India expansion plan charted for next 3 years, the Bengaluru and Amaravati

stores mark the commencement our journey to growth. By establishing a strong supply chain network

combined with good retail presence, by this fiscal year end, this should add approx. 18 to 20% revenue

to our existing portfolio. Our instant coffee range is the key offering and growth driver for us.

The domestic instant coffee market is fast growing and Narasu’s is best placed to create a niche and

achieve a significant market share. Out USP is our blend, which has remained consistent for decades,

our consumers come to us for the authentic taste and blend we provide. Which is the result of our

stringent quality control standards and operational excellence. We are the only brand in Tamil Nadu to

ensure the products are dispatched and are on the racks within 24 hours of dispatch.”

Built on a legacy of trust, authentic taste, and an uncompromising commitment to the South Indian filter

coffee tradition, Sri Narasu’s Coffee is set to become one of India’s most respected coffee enterprises.