Bitty Clicks, led by the talented photographer M. Sharmila, is making waves in the world of commercial food and product photography. With a unique storytelling approach and a keen eye for detail, Sharmila has been transforming ordinary scenes into captivating visual narratives for over 10 years.
From Baking to Branding: A Journey of Passion and Perseverance
Sharmila’s foray into photography began a decade ago with a blog dedicated to home baking and dessert recipes. Using her phone to capture her creations, she discovered a natural talent for food styling. As her photos garnered appreciation, she invested in a basic camera and props, relying solely on natural light. This passion evolved into a full-fledged career, with Sharmila working with numerous brands to create stunning visuals for their websites and social media.
Her expertise in food photography led to conducting over 50 workshops, both online and offline, on food styling and photography using natural lighting. Sharmila’s journey from a home baker to a sought-after commercial photographer and videographer is a testament to her dedication and creative vision.
Bitty Clicks stands out for its theme-based projects and strong visual storytelling. Equipped with advanced professional cameras, sophisticated artificial lighting, and the latest tools, Sharmila elevates brand photography to new heights. She specializes in food and food-related product photography. Each project begins with a storyboard tailored to the client’s needs, ensuring clear communication and unique visuals that align with the brand’s identity.
“I believe in creating photos that don’t look repetitive between brands. Each brand deserves a unique style that tells their story effectively,” says Sharmila.
Portfolio Highlights and Notable Clients
Sharmila has collaborated with prestigious brands such as Chumbak, Freedom Tree, Ossorro, P-Tal, Catch Masala, Titan, HyFun Foods, and Dawaat. Some standout projects include:
P-Tal Cookware: Instagram Video
Onam Festival: Instagram Video
Ice Cream Theatre Video: Instagram Video
She offers a range of services including food photography and videography, product photography and videography, and stop motion. Sharmila caters to cafes, fine-dining restaurants, resto-bars, food brands, food magazines, cookbooks, and various product categories. Customizable packages are available to meet specific client requirements.
With upcoming projects and the opening of a bigger studio space in September 2024, Bitty Clicks continues to be a reliable partner for brands looking to create compelling visual stories focusing on food and product photography.
For more information, please visit www.bittyclicks.com or follow @bittyclicks on Instagram.