ASICS LAUNCHES COLLECTION OF SHOES AND PACKAGING INCORPORATING RECYCLED MATERIALS IN TESTAMENT TO ECO-FRIENDLY PRACTICES OF EARLY TOKYO
The new offerings recall the eco-centric self-sufficiency ethos of bygone times in Tokyo in 2021 in which the eyes of the world turn to that city’s biggest sporting event.
The range is in keeping with ASICS’ commitment to sustainability in various aspects of its business. The uppers of the collection’s 6 performance running shoe models and 3 SportStyle offerings employ recycled polyester fibres made from a total of around 300,000 PET bottles. These items represent the first stage of an ASICS drive to switch to 100% recycled polyester fibers in all of its uppers by 2030 to help combat climate change.
In the collection, we use 100% recycled paper shoe boxes with approx.10% less material than our standard designs and ASICS switches from oil-based inks to water-based ones have halved ink usage. These sustainable shoe boxes will expand sequentially from September 2020.
All the boxes will be switched in 2021 and approx.47.5 million pairs per / year will be the scope of these shoe box changes, thereby cutting ASICS’ annual CO2 emissions by approx. 1,200 metric tons.
The graphics for the uppers incorporate a combination of two Edo Era lettering styles in a nod to that period’s inspiration for the collection. One lettering style is yose moji, typically used for posters and flyers. The other is kakuji, which are thick, squared characters, which often featured on scraps of paper that worshippers often posted on the gates of shrines and temples.
You can read more about ASICS’ sustainability commitment here.
Details of the SportStyle Range:
SPORT STYLE Shoes
|GEL-LYTE™ XXX||Men’s /Unisex||1201A023.020|
|GEL-QUANTUM 180™ 5||Men’s /Unisex||1201A037.020|
|GEL-QUANTUM 90™||Men’s /Unisex||1201A035.020|
Price Range: 10999, 8999, 7499
Availability: Availability – VegNonVeg and Superkicks Stores in Delhi, Mumbai and Bangalore